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Read time 3 minutes
December 9, 2024

NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies

 NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance that enables brands and retailers using the Pacvue platform to access the most accurate and granular data-driven insights to boost the reach and depth of holistic e-commerce strategies. The […]

Cookies are back- What it means for Retail Media
Retailer News
Strategy & Trends
Read time 5 minutes
July 25, 2024

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

Weekly Retail Roundup 7 June 2024
Retailer News
Weekly Recap
Read time 4 minutes
June 7, 2024

June 7 Weekly Retail Roundup 

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.  In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Retailer News
Strategy & Trends
Read time 7 minutes
April 3, 2024

Reach New Audiences with Amazon Streaming TV and Sponsored TV 

Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands.  According to Insider Intelligence, over 115 million households […]

Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023

Melissa Burdick, the President and Co-founder of Pacvue, has been recognized as one of Ad Age's Leading Women 2023.

Awards & Recognitions