2023 Cyber 5 Unwrapped CPC Report

December 12, 2023

2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October.

But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years?  

Our 2023 Cyber 5 Unwrapped CPC Report offers:

  • 9+ Insights from Cyber 5, including record sales and category highlights
  • Holiday Dos and Don’ts: Find out which strategies and trends made the nice list, along with the strategies that should be checked twice
  • Ad spend, cost-per-click, ROAS, and click-through rate trends for the past three years during Turkey 11


Download the report now to benchmark your own performance during Cyber 5 and uncover industry trends.  

Q3 US CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category.

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

Early Access to Q3 2023 Amazon Advertising Trends

Another quarter’s worth of online advertising benchmark data has been unlocked! Between summer sales, back-to-school blowouts and Amazon Prime Day in July, Pacvue’s Q3 2023 CPC report is chock full of insights.

Since Q3 is such a hot period for Amazon advertisers, we’re releasing a sneak peek of our full report, exclusively for Amazon unBoxed attendees. Claim your early access using the form on the right and understand how you stacked up against the competition.

Want broader insights on performance across additional marketplaces? You’re first in line to receive the full report on October 24, 2023 and will unlock:

  • Cost-per-click and daily ad spend for the past five quarters
  • Industry insights to explain the trends

Pacvue’s quarterly report combines data from Pacvue and Helium 10’s first-party databases, offering a comprehensive view of advertising data on a large scale. It contains information from thousands of advertisers across various brand sizes and product categories, making it one of the most extensive reports of its kind in the industry.

Pacvue’s Q2 2023 CPC Report: Your Compass in the eCommerce Landscape

How do you stack up? Pacvue’s comprehensive Q2 CPC guide, enriched with data from Pacvue and Helium 10, is perfect for brands and agencies looking for in-depth analysis across advertising performance on Amazon, Walmart, and Instacart.

Key Highlights:

  • Amazon: Discover the strategies that led to record ROAS for Sponsored Products since pre-pandemic levels.
  • Walmart: Learn about the platform innovations that helped drive a 124% surge in CTR and a 40% increase in ROAS.
  • Instacart: See how drastically eCPM has grown for brands advertising on Instacart.

To get the full insights, download the Q2 2023 CPC Report today!

Accelerate Growth with Benchmark Data for Amazon in Europe

Ever wondered why Amazon continues to dominate the European retail market, capturing 80% of retail media budgets? Dive into our first-ever European CPC Report, with data from Pacvue and Helium 10.

This report contains useful insights that reveal key industry trends, challenges, and opportunities that are shaping Amazon’s advertising landscape in Europe.

In this report, you’ll discover:

  • Performance Metrics: Get the scoop on this quarter’s Sponsored Brand and Product Ads performance trends including CPC and ROAS.
  • Feature Innovations: Discover how Sponsored Brand Videos are changing brand engagement and the roles of Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP in shaping marketing strategies.
  • Strategic Takeaways: Uncover potent strategies to enhance your Sponsored Brand Ads and optimize AMC & AMS, aiding in the construction of a comprehensive full-funnel approach.

Empower your commerce strategy in Europe with insights from Pacvue clients that are scaling growth and profits on Amazon.

Outperform Your Competitors with Powerful Commerce Benchmark Data

How do you compare? To drive profitability and growth in a challenging retail media landscape, brands and agencies need industry insights that help them take action. Our Q1 2023 CPC Report offers:

  • Comprehensive benchmark data for Amazon, Walmart, and Instacart
  • Performance metrics across major product categories
  • Cost-per-click, click-through rates, ROAS, daily spend, cost-per-acquisition, and conversion rates for the past five quarters

Knowledge is power. For high-performing brands and agencies, benchmarking is key to staying competitive. Our report merges Pacvue and Helium 10’s databases, providing extensive ad data across various brands and categories. Help your teams identify trends, optimize ad strategy, and make confident data-driven decisions with comprehensive, reliable info.

Take Action Now. Download the full report and start benchmarking your performance on Amazon, Walmart, and Instacart. Fill out the form to get started.

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

Q4 2022 will be remembered for one of the largest holiday event pushes ever, with Cyber Monday sales reaching $240B alone.

Despite that impressive activity, consumer sentiment and economic signals point to higher uncertainty in 2023.

What does this mean for brands? To help you answer this question, we analyzed Q4 2022 retail media performance. Some key findings in this report include:

  • How Amazon sellers took advantage of flat CPC rates in Q4.
  • How significantly Walmart eCPM increased with growing ad spend.
  • The Instacart Ads CPC trend that brands can test in Q1 2023.

2022 Cyber 5 CPC Report

How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years?

With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching well before the holiday shopping weekend event.

Pacvue collected insights into advertisers’ behavior and performance during Black Friday and Cyber Monday. This report includes CPC data from thousands of Amazon advertisers in the US, across every major category.

Some key findings in this report include:

  • Advertisers spent slightly less on Black Friday this year than previous years, with more budget being spent over the weekend and on Cyber Monday.  
  • Sponsored Products ad spend surged 12.83% on Cyber Monday, while Sponsored Brand ad spend only increased slightly by 0.69% year-over-year.
  • CPCs decreased significantly year-over-year for both Sponsored Products & Sponsored Brands ads in the lead-in to Black Friday and all throughout the Cyber 5 Weekend.

Fill out the form to download this guide now!

Prime Day 2022 CPC Report

This report uncovers:

  • Day-by-day performance metrics for CPC, ROAS, Spend, and more
  • Changes year-over-year
  • Category specific data

Fill out the form to the right for insights such as:

  • In total, Prime Day average ad spend was 252% higher than the prior week’s average daily spend. This reflects a 36% growth in Prime Day ad spend year-over-year.
  • Overall, ad spend was 4% higher on the first day of Prime Day than the second day for Sponsored Products, and 6% higher on the first day than the second for Sponsored Brands.
  • Most of the increased ad spend came from Sponsored Products, up 281% week-over-week on the first day of Prime Day and up 258% on the second day. Sponsored Products ad spend increased 48% on both Prime Days year-over-year.
  • The Electronics category had the highest growth in ad spend, increasing 580% week-over-week on the first day of Prime Day, and 539% on the second day.

…and more! Fill out the form and download it today.

The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, mid-sized, and large brands and every major product category.

Q2 2022 CPC Report

Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies.  

Our Q2 2022 CPC Report includes cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

Fill out the form to the right for access to these powerful advertising insights for Amazon, Instacart, and Walmart.

Q1 2022 CPC Report

How can your eCommerce brand stay ahead of the competition amidst long-term supply chain issues, budget conscious consumers, and regularly changing ad features and strategies?

Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category.  

For the first time, Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies.  

Our Q1 2022 CPC Report includes cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

Fill out the form to the right for access to these powerful advertising insights for Amazon, Instacart, and Walmart.

Gain Benchmark Data from Amazon Experts

Pacvue’s team draws on years of insider experiences with Amazon advertising to collect and present our CPC report. Gain quarterly statistics, category specific trends and impacts, and analysis from our eCommerce advertising experts. The report includes information such as:  

  • Return on Advertising Spend (ROAS) for Amazon Sponsored Brands climbed 5.7% quarter-over-quarter.
  • CPCs decreased approximately 8% quarter-over-quarter for Amazon Sponsored Products and Sponsored Brands.
  • CPCs for Amazon Sponsored Products grew 9.6% year-over-year.
  • The Toys & Games category saw a sharp increase in Amazon Sponsored Display CPCs, while Sponsored Products ads and Sponsored Brands ads showed moderate decreases quarter-over-quarter.

Leverage Walmart Ad Campaign Data

Has the first-mover advantage dried up on Walmart Connect? Learn the average ROAS and CPC advertisers are currently seeing on Walmart compared to 2021 to learn how to best protect your Walmart advertising ROI. You’ll learn:  

  • Walmart Connect Sponsored Ads cost-per-click increased for the first time in over a year.
  • ROAS for Walmart Sponsored Ads fell 16% quarter-over-quarter in Q1 2022.
  • Spend on Walmart Connect Sponsored Ads decreased approximately 9% quarter-over-quarter in Q1 2022.

Enter your email in the form to the right to learn more about Walmart advertising’s key trends for 2022.

Inform Your Instacart Ad Management

Instacart continues to be the most important new marketplace for CPG brands. Boost your existing Instacart PPC advertising or determine whether advertising on Instacart is right for your brand with valuable ad metrics for the past five quarters. Gain data such as:

  • Sponsored Ads ROAS increased approximately 13% quarter-over-quarter.
  • Average daily ad spend on Instacart Sponsored Ads fell 9% quarter-over-quarter.
  • Cost-per-acquisition for Instacart Sponsored Ads fell approximately 5% quarter-over-quarter.
  • Instacart Sponsored Ads cost-per-click continued its decline in Q1 2022 after consistently falling every quarter in 2021.

Download the full report now for an in-depth analysis of all the Q1 2022 eCommerce advertising trends to help inform your ad strategy.

Powered by Assembly, Pacvue and Helium 10 help eCommerce brands, sellers, and agencies grow their eCommerce business and increase sales. Use this report to benchmark your own performance on Amazon, Walmart, and Instacart, and uncover trends in the industry. Fill out the form to the right to get started.