Amazon Advertising Insights to Guide Your eCommerce Strategy
According to eMarketer, Amazon’s share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute profitable marketing campaigns.
We set out to answer three questions:
- Why CPCs is increasing
- How this will impact the bottom line
- What actions advertisers can take today to improve ROI
Download the whitepaper Advertising on Amazon: Q1 2019 CPC Report to discover the key findings of our data analysis and what they mean for you.