Scale Amazon Demand Side Platform (DSP) Ads Globally
Elevate your full-funnel strategy globally with Amazon DSP. Reach target audiences wherever they shop, stream, and browse, delivering the right message at the right time to drive profitable long-term growth.
The Trusted Platform for Maximizing Amazon DSP Success
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Optimize and Scale with Advanced Automation
Streamline complex tasks with AI-driven automation, dynamic strategies, and rule-based optimizations. Leverage customizable options and pre-built templates to scale campaigns efficiently, saving time and maximizing performance.
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Drive Profitability with ASIN-Level Insights
Leverage real-time commerce signals to optimize campaigns by automatically pausing ads for out-of-stock products or lost Buy Box, reducing wasted spend and improving efficiency. Use ASIN-level insights to identify opportunities and drive user loyalty to increase customer lifetime value.
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Gain Granularity with Integrated AMC Console
Build audiences with pre-built, custom, or uploaded options for precise targeting. Track customer interactions across the full-funnel view and optimize campaigns using multi-touch attribution to drive smarter strategies and measurable results.
Trusted by leading brands to deliver award-winning Amazon DSP results
228%
ROAS Increase During Prime Day
How Colgate and GroupM used AMC Audiences and Amazon DSP Ads on Pacvue to increase sales by 275% during Prime Day.
Learn More“In this case, AMC Audiences functionality was announced in May, just two months before Prime Day. We adopted the feature immediately and built a robust customization tool and AMC audience template to make it easy for customers like GroupM to execute their custom strategy for Colgate.”
Melissa Burdick, Co-founder and President of Pacvue
10%
Increase in Purchase Rate
How OneStone used Amazon DSP and AMC via Pacvue to improve purchase rate by 10x for Essentia Water
Learn More“The AMC Dashboard gave our team the extra inch of data we were needing to justify a diversified media mix approach to advertising. With the Path to Purchase Analysis, Ad Overlap Report, and other out-of-the box reporting, we could finally measure the full-funnel impact of each ad campaign. This tool validates the hand in hand relationship between DSP and Search ads.”
Chase Arnold, Senior Advertising Lead, OneStone
27%
Conversion Rate Increase
How Reckitt boosted ROAS by 91% with Pacvue and AMC insights
Learn MoreThe increased efficiency gave Reckitt more freedom to experiment with advertising strategies. Specifically, they were able to pilot full-funnel DSP strategies for Amazon-exclusive new product development campaigns and identify the best-performing mix of ad media to increase conversion rates.
Simplify, Optimize, and Scale with Pacvue’s Unified DSP Solution
Full-Funnel Audience Targeting
Find the right audience to target throughout the customer journey with pre-built audience segments based on granular first-party data from Amazon Marketing Cloud.
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Discover and target new-to-brand audiences
Drive top-of-funnel awareness and attract new-to-brand customers with pre-built audience templates.
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Cart abandonment and loyalty targeting
Quickly launch retargeting campaigns to drive repeat purchases and convert customers with abandoned carts.
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Create custom in-market and lifestyle audiences
Easily target customers who are ready to buy with Pacvue’s Deep Intelligence Algorithm to find competitor audiences and comprehensive scenario-based audiences.
Effortlessly Launch New Campaigns
Save time with pre-built campaign templates and rule-based optimizations. Great for teams new to DSP advertising or experienced teams looking to test new campaign strategies.
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Create custom brand campaign templates
Ensure brand consistency and efficiency when launching new campaigns with easy-to-customize brand templates. Make changes across multiple campaigns or ASINs in a single click with our bulk editor.
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AI campaign set-up and creative creation
New to DSP advertising? No problem. Launch campaigns in seconds with our Super Wizard AI for campaign creation and recommendations for high-converting creative.
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Launch A/B tests to test creative and audience performance
Quickly refine your DSP strategy with easy-to-launch A/B tests and reporting. Identify the right audience and creative to maximize your return on ad spend.
“The synergy between Amazon DSP, Amazon Search, and Pacvue’s intelligent platform has transformed how we are able to measure success on a global scale for Crucial, Micron’s only consumer brand. By combining our Amazon targeting strategy with Pacvue’s advanced optimization and reporting tools, we successfully activated new AMC audiences, drove campaign efficiencies, and delivered impactful, full-funnel measurement across multiple markets.”
Optimize Performance with Automated Rules
Get the most out of your Amazon DSP budget with powerful automations and artificial intelligence. Launch optimizations from our rule library templates or create custom rules in seconds.
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Automatically adjust bids based on performance or frequency
Never waste DSP budget again with Pacvue’s automated rule library allowing you to adjust bids based on performance or ad frequency.
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Pause bids on ASINs based on Buy Box ownership
Utilize Pacvue Commerce to integrate your Amazon Vendor Central Data and optimize Amazon DSP Ads based on real-time sales data at the ASIN level.
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Dayparting & budget auto-pacing
Maximize your programmatic budget with dayparting to schedule ads during optimal times of day or peak sales periods for events like Prime Day.
Drive Strategic Growth with AMC Analytics and Audiences
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AMC Audience Solutions
Leverage pre-built templates, customizable options, and seamlessly upload capabilities to create high-value audiences. Effortlessly apply these segments across DSP and Amazon Search Ads for any targeting strategy, maximizing reach and precision.
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AMC Analytics & Reporting
Eliminate the need for SQL expertise with ready-to-use reporting templates tailored for Amazon’s ecosystem. Effortlessly analyze performance across Search and DSP while leveraging multi-touch attribution models to uncover actionable insights and optimize your holistic strategy.
Pacvue is an Official Amazon DSP Reseller for Global Advertisers
Unlock discounted platform fees and explore early beta opportunities for maximum investment.
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Cost-effective access to Amazon DSP
Access Amazon DSP at a reduced cost compared to standard platform fees.
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Technical support
Manage setup, train teams, and share best practice to help you stay ahead.
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Best-in-class partnership
Benefit from Pacvue’s market-leading automations, optimization, analytics and 24/7 support.
Reach Customers Globally with Amazon DSP
Amazon DSP is now available for advertisers on marketplaces around the world. To learn more and get started, get in touch with the Pacvue team.
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Awards & Recognitions
