Voyageur Group is an integrated omnichannel retail agency specializing in transforming client retail strategies with innovation and precision. Voyageur Group partnered with Pacvue Advertising to help their clients achieve better business outcomes across key retailers, including Amazon, Criteo, and Instacart. By leveraging Pacvue’s cross-retailer commerce media management platform, Voyageur Group scaled results, optimized spend, and unlocked measurable growth for their clients.
+27%
Higher ROAS on Amazon Ads
+6%
Higher ROAS on Criteo Ads
+93%
Higher ROAS on Instacart Ads
1K+
Hours Saved with Budget Manager
80K+
Hours saved with Dayparting
2K+
Hours saved with Rules
The Challenge
Voyageur Group faced the challenge of efficiently managing large-scale advertising campaigns across multiple retailers, each with its own ecosystem, KPIs, and operational complexity. Their clients needed faster, smarter, and more consistent optimization to:
- Maximize advertising return on ad spend (ROAS) while scaling sales across platforms.
- Simplify budget pacing across thousands of campaigns.
- Ensure real-time optimization aligned with performance goals.
To continue delivering on their promise of innovation and client success, Voyageur Group required a scalable solution that could centralize, automate, and intelligently optimize retail media performance.
“Partnering with Pacvue has enabled us to deliver transformative results for our clients at scale. Their tools give our team the intelligence and automation we need to stay ahead in an increasingly complex retail media landscape.”
“Pacvue’s platform is essential for our team. Features like Budget Manager, Dayparting, and Targeting Rules have completely changed the way we approach campaign management. The hours saved are invaluable.”
The Solution
Pacvue Advertising provided Voyageur Group with a unified platform that empowered them to act with speed and precision. Key capabilities included:
- Budget Manager: Used across thousands of campaigns, Pacvue’s Budget Manager enabled Voyageur Group to optimize ad spend allocation and pacing, maximizing efficiency.
- Dayparting: Dayparting allowed the agency to schedule spend at the most impactful times, aligning ads with consumer behavior.
- Targeting & Budget Rules: Automated Rules were implemented to dynamically increase or decrease keyword investments based on ROAS levels, while ensuring budgets were paced effectively each day.
Together, these tools provided a cross-retailer system of control, intelligence, and automation, allowing Voyageur Group to elevate performance at scale.
Results
The impact was immediate and significant:
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