Instacart launches Display Ads in Canada and Joins Forces with Ibotta to Deliver More Savings for Customers
It was a big week for Instacart with several major announcements, including a partnership with Ibotta (NYSE: IBTA), which serves over 2000 CPG brands, providing digital promotions and performance marketing solutions. The partnership will see Ibotta as Instacart’s preferred third-party coupon provider which will play an important role in their efforts to scale their CPG-funded promotions business.
That wasn’t all Instacart had in-store (pardon the retail pun) for us this week. Brands can now access several new ad formats in Canada, including Display Ads, Shoppable Display, and Shoppable Video Ads. This opens the opportunity for brands to target customers with media-rich ad formats building out Instacart’s full-funnel offering outside of the US. Check out their launch video below:
Pacvue and GroupM Partner to Deliver a Global Integrated Commerce Solution
Did you hear the news? Earlier this week, we announced our new partnership with GroupM to launch a global Integrated Commerce Management solution.
By combining GroupM’s unique data, insights, and best practices with Pacvue’s innovative technology, we’re eliminating technology silos and unifying bespoke insights, media management, and retail operations—exclusively for GroupM clients. Here’s what they will have access to:
- Advanced Insights: Access to Amazon Marketing Cloud (AMC) Analytics via the direct integration of GroupM’s best-in-class diagnostics and visualizations, allowing teams to gather more powerful business insights, make optimization decisions, and create/deploy custom audiences in Amazon DSP all in one seamless platform.
- Streamlined Media Management: Over ten custom rules, exclusive data integrations, and early access to new retailers, improving performance and reducing campaign setup times.
- Unified Retail Operations: One dashboard to monitor media, 3P content hijacking, content syndication, and chargebacks.
Walmart’s US Digital Sales are Booming
Led by store-fulfilled pickup and delivery and marketplace, Walmart’s global eCommerce sales grew by 21% in the second quarter of 2024. Walmart’s global advertising business grew 26%, including 30% growth for Walmart Connect in the U.S., topping Q1 growth.
Walmart specifically credited third-party marketplace sellers, which allows sellers to list and sell their own items, for the advertising boost in Q2. Thinking about adding Walmart to your media mix? Pacvue’s Co-Founder and President, Melissa Burdick, recently wrote an article about the potential for advertisers to reach a new audience at a decent price.
Amazon Drives the Most Loyalty Among Summer Sales Events
Amazon led the pack in terms of customer loyalty during this year’s summer sales events, such as Amazon Prime Day, Target Deals Day, and TikTok’s Deals for You Day. Data from Earnest Insight showed that 84% of shoppers exclusively made purchases on Amazon.
Despite this great loyalty, only a small number of Amazon customers were repeat shoppers, with just 1 in 5 shoppers who bought an item on Amazon in the past 12 months making a purchase during Prime Day. Interestingly, Amazon had the 3rd largest basket size behind Wayfair and Walmart, coming in at just $89 compared to $281 and $101, respectively. So, while shoppers are loyal to Amazon, they spend less and are not as interested in the Prime Day offers, suggesting consumers may be holding out for better deals during Cyber-5.
Check out our Prime Day 2024 Benchmark report to see how your brand compares and get exclusive insight into strategies you can implement to boost Holiday sales.
How to Turn Prime Day Momentum into Holiday Season Success
Prime Day is often referred to as the Super Bowl of retail media and though it’s now behind us, its impact is far from over. For brands on Amazon, the insights and momentum gained during Prime Day provide a critical foundation for planning the upcoming holiday season, including Black Friday, Cyber Monday, and other major shopping events. Pacvue teamed up with Monks to provide an in-depth analysis of Prime Day performance, breaking down key metrics and trends. Check out the article here.
