About the Author
Matt McGrory
4 min readHow Aggregators Use Pacvue & Organize Campaigns to Improve ROAS
This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.
4 min readTest & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
3 min read4-Step Roadmap to Walmart Advertising Success
Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.
5 min readHow Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
< 1 min readMay 2020 eCommerce Advertising Tactics Round-Up
Pacvue breaks down the most important changes to eCommerce this month and the tactics you should add to your advertising strategy in response.
5 min readWhy Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
3 min readHow to Use Share of Voice Data to Optimize Your Ad Strategy
SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.
3 min readBenchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
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