About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
9 minutesHow to Adjust Your Amazon PPC Dayparting during Shopping Events Using Share of Voice Data
Interested in Amazon PPC dayparting? Find out how advanced analytics and smart automations can optimize your budget and boost visibility when traffic is high during shopping events.
Leading Sports Nutrition Brand Achieved 62% Increase in ROAS during Prime Day Events Using Live Advertising Momentum
Discover how a leading sports nutrition brand achieved a 62% increase in ROAS during Prime Day events.
2024 Cyber 5 Benchmark Report
Explore 2024 Cyber 5 data, insights, and expert analysis. See how your brand compares across ad types and categories, plus tips for future sales events.
Amazon Tools League Open Forum with Pacvue & Trellis
David Zimmermanm, host of Amazon Tools League, sat down with top leadership from Pacvue and Trellis to discuss what makes these two products stand out in the advertising market.
8 minutesHoliday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart
Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
Leading Supplements Brand Utilizes Pacvue’s AMC Audience Targeting to Increase Total ROAS by 42%
Discover how a top supplements brand increased ROAS by 42% using Pacvue’s AMC audience targeting and DSP capabilities during Cyber 5.
3 minutesOctober 18 Weekly Retail Roundup
Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.
5 minutesForget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
Wellness Gets a Healthy Ad Boost
Discover how Olly achieved an 85% ROAS increase, 330% boost in sales, and 300% growth in new-to-brand sales through targeted Sponsored Search campaigns with Walmart Connect and Pacvue.
Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC
Discover how a leading global media agency achieved a 9% uplift in sales revenue using Pacvue’s solution for Amazon DSP and AMC.
Awards & Recognitions
