A leading consumer health company needed a solution to optimize Amazon ads campaign performance. Specifically, it aimed to allocate spending to media-worthy ASINS while increasing ad sales, making their advertising strategies more efficient overall. It also sought to improve Conversion Rate (CVR), Click-Through Rate (CTR), and Average Order Value (AOV) within 30 days. After implementing Pacvue’s Commerce Solution, the brand was able to achieve:
+85%
Increase in ROAS
+57%
Increase in CVR
+5%
Increase in AOV
+20%
Increase in CTR
The Solution
By implementing Pacvue’s Commerce Rule Library, the brand was able to drive stronger advertising strategies and allocate spend more effectively, directing it toward retail-ready products using the 1P Buy Box rule and Weeks of Coverage rule.
Results
Pacvue enabled the brand to spend more strategically, directing resources away from underperforming ASINs and towards retail-ready products with a higher potential for success. The data analysis focused specifically on ASINs impacted by the rules, showcasing the direct impact of Pacvue’s Commerce Rule Library.
And after 4 months, Pacvue and the leading Consumer health company was able to generate:
