2025 was the year commerce complexity became impossible to ignore. Retail media budgets surged, new ad formats expanded, marketplaces multiplied, and data poured in from every direction with no signs of slowing. Brands and agencies told us the same story again and again: too many tools, too many open tabs, and too many teams stitching together decisions with only half the picture.
Pacvue has been solving this challenge for years as the industry’s leading Commerce Operating System. Powered by AI at its core, Pacvue connects media, sales, supply chain, content, and retail ops into one unified workflow. But in 2025, the pace of change accelerated even faster, and that connected foundation became more essential than ever.
To help teams move with greater speed, precision, and confidence, Pacvue introduced a new wave of innovation that deepened automation, strengthened data connectivity, and expanded cross-retailer execution. These advancements unlocked faster decision-making, more efficient operations, and a more strategic use of retail media as a true growth lever.
Full-Funnel Media Expansion in 2025: From Amazon DSP to Discovery Commerce
Global Amazon DSP: Full-Funnel Scale Goes Worldwide
We started the year by taking Amazon DSP global. In January, Pacvue rolled out full Amazon DSP management and optimization tools beyond North America, bringing DSP capabilities to 16 additional countries across LATAM, EMEA, and APAC. Brands in these regions went from reporting-only to full self-serve access.
This marked a turning point for global teams, who could finally build and optimize full-funnel Amazon media in one platform rather than piecing together regional strategies.
Walmart Onsite Display: Deeper Activation on a Critical Retailer
In February, we deepened our capabilities on Walmart Connect with the launch of Walmart Display Campaign Management. For the first time, advertisers could build and manage onsite display campaigns directly through Pacvue, alongside their Walmart Search and Sponsored Products.
As a beta partner for Walmart’s new Display Advertising API, Pacvue became one of the first platforms to offer true self-service onsite display with advanced targeting, automated optimizations, and integrated reporting.
As a result, brands gained a more powerful and efficient way to reach Walmart shoppers at critical points in their journey, all while using the same workflows they rely on for other retailers.
TikTok Shop Integration: Entering the Era of Discovery Commerce
Discovery-led commerce exploded this year. TikTok rose as a dominant product discovery channel, with over 59% of users discovering new brands or products on the platform. Pacvue moved quickly to help brands meet that momentum.
This year, we launched TikTok Shop and Shop Ads inside Pacvue’s Commerce Operating System, giving enterprise brands and agencies the ability to:
- Manage TikTok shop account operations and ads within Pacvue
- Launch and optimize shoppable social campaigns using Pacvue’s automation and analytics
- Compare performance across marketplaces and social commerce in one unified view
TikTok Shop quickly evolved from a test-and-learn tactic into a meaningful driver of product discovery. By bringing it into the same mission control used for Amazon, Walmart, Target, and more, Pacvue helped brands treat discovery commerce with the same rigor as the rest of their media.
Cross-Retailer Rule Template Sharing: Scaling Execution with Consistency
Managing hundreds of campaigns across multiple retailers often leads to duplicated work and fragmented rule logic. To streamline this, Pacvue introduced Cross-Retailer Rule Template Sharing, making it possible to create a rule template once and apply it across platforms. Brands can now standardize best practices, customize templates for seasonal or regional needs, and collaborate more efficiently across teams to ensure campaign execution stays consistent and high performing at scale.
Unifying Commerce Operations: From Store Aisles to Profitability
If media is how brands influence demand, operations is how they meet it. In 2025, Pacvue made major moves to connect these worlds across multiple retailers.
Target Commerce: The First Fully Integrated Omnichannel Solution
In March, we launched Pacvue Commerce for Target as the first fully integrated omnichannel solution built to unify Target’s in-store and digital operations data in a single platform.
Target Commerce connects store operations and fulfilment, inventory management, digital shelf performance and promotions, and retail media, competitive intelligence, and profitability.
With it, brands gained store-level and regional intelligence that lets them align inventory, media spend, and promotional strategies with real consumer behavior. Teams can finally connect operational health to media decisions to help adjust spend when inventory is tight, accelerate profitable opportunities, and monitor 3P activity in newly opened categories.
Product IQ Chrome Extension
We also brought Pacvue intelligence closer to where people actually work.
The new Pacvue Product IQ chrome extension overlays unified commerce and advertising data directly on Amazon product detail pages. Instead of having to toggle between dashboards, analysts and managers get instant, contextual visibility into what’s driving or stalling sales.
It helps teams diagnose issues and act faster — going from insight to action without breaking workflow.
Executive Hub: Cross-Retailer Intelligence for Leadership
As retail media programs expanded across Amazon, Walmart, Instacart, Citrus, and more, leaders needed a simpler way to understand and digest performance without pulling data from a dozen dashboards. The Executive Hub delivered that clarity with a unified view of Spend, Sales, ROAS, automation ROI, and team activity in one place.
From weekly business reviews to quarterly planning, executives can see—in real time—what’s working, which channels are driving impact, and where efficiency gains are coming from.
Revenue Recovery: Turning Hidden Leaks into Found Profit
In a year when operational costs continued to rise, brands needed a clearer way to stop revenue from quietly leaking out of their Amazon vendor accounts. Chargebacks, shortages, fee errors, and pricing discrepancies added up quickly. And most finance and operations teams didn’t have the time, solutions, or visibility to catch them all.
Pacvue’s expanded Revenue Recovery Client Audit Report and managed service gave brands the visibility and automation needed to uncover and recover those lost dollars. Backed by automation that identifies, disputes, and reconciles errors at scale.
One example: Duracell used Pacvue’s automated revenue recovery workflow and expertise to reclaim over $1M in Amazon vendor fees in just six months, achieving a 93% total-quantity success rate.
Global Retailer Expansion: Building the World’s Commerce Graph
In 2025, we significantly expanded our retailer footprint and partner ecosystem for global brands.
Tesco: Launching Tesco Media and Insights Platform
European brands gained an advantage this year with our integration into the Tesco Media and Insights Platform. Advertisers can now activate and optimize Sponsored Products on the UK’s #1 grocery retailer directly within Pacvue. The launch also introduced a co-developed “Sales at Checkout” metric tailored to Tesco’s fulfilment-based attribution model, giving teams richer visibility into how media drives conversion.
Carrefour & Unlimitail: Unlocking a Leading European Network
Our partnership with Unlimitail opened access to Carrefour France and additional European grocery retailers, giving brands streamlined activation and measurement across one of Europe’s most important retail media networks.
H-E-B, Macy’s, and More: Retail Coverage at Scale
Beyond Europe, we expanded access to:
- H-E-B, via CitrusAd, enabling Sponsored Products management for one of the most popular regional grocers in the U.S.
- Macy’s Sponsored Products, activated via Amazon Retail Ad Services (RAS) and managed in Pacvue, unlocking reach across premium department store shoppers
Alongside existing coverage of Amazon, Target, Walmart, and dozens more, Pacvue’s retailer footprint in 2025 further solidified our position as the most comprehensive commerce and retail media platform in the market.
Recognized by the Industry: Best Overall MarTech & Digital Commerce Platform
As we scaled, the market noticed. In 2025, Pacvue was named “Overall Digital Commerce Platform of the Year” by RetailTech Breakthrough and “Best Overall MarTech Solution” by MarTech Breakthrough for the second year in a row. These awards validated Pacvue’s role as the most comprehensive platform for unifying retail media and commerce operations.
Looking Ahead: Powering the People Who Power Commerce
With Pacvue, commerce teams expanded full-funnel media globally, unified more of the commerce workflow, deepened their profitability engines, and connected new retailers and networks We were recognized by the industry as both a leading MarTech and digital commerce platform.
In 2026, we’re excited to continue driving innovation for brands looking to ensure every media dollar goes further with:
- More AI-native workflows
- Deeper omnichannel measurement
- Stronger connections between media, operations, content, and finance
- And even more ways to make every click, every signal, and every decision work harder for the teams behind them.
Interested in learning more about how your business can power commerce? Connect with a Pacvue expert today.
