About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Power By Pacvue: Commerce Rules
Your Prime Day strategy is only as effective as the connection between your retail media and commerce operations. So ask yourself—are yours truly in sync? The brands that consistently win on Prime Day are already making real-time optimizations, powered by unified data and automation through Pacvue’s platform. Watch as Michael Foulkes and Luke Balestri show […]
Pacvue Commerce: Unifying Operations, Optimizing Performance & Driving Growth
Managing a brand in today’s retail landscape requires more than just data—it demands a centralized, strategic approach. Pacvue Commerce serves as your mission control, unifying all the capabilities needed to run your business and turn insights into action. From a single platform, you can track sales and promotions, predict out-of-stock issues, and identify profitability risks […]
3 minutes
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Brands, agencies, and sellers, can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10. Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the integration of TikTok Shop and Shop Ads into their commerce […]
10 minutes
Weeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking
The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.
17 minutes
The Ultimate Guide to Share of Voice in Retail Media
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns, but how can you assess your performance against competitors? To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where Share of Voice (SOV) comes in. Share of Voice analysis […]
11 minutes
How to Win the Amazon Buy Box
Learn how to become the Amazon Buy Box (Featured Offer) and boost your sales potential with this ultimate guide from Pacvue.
1 minute
What to Measure & How to Win in the World of Retail Media
The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.
2 minutes
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the hiring of Ross McNab to Chief Revenue Officer, where he will continue to drive the company’s overall growth strategy and expansion. Most recently, McNab was Chief Revenue Officer at Vistar Media, and has held executive roles at Cardlytics […]
7 minutes
How to Simplify Your Multi-Channel Commerce Strategy and Improve Agility in 2025
When brands are agile with their inventory, ad budgets, promotions, and competitive tactics, they sell more, improve margins, and gain category share. But when you’re managing a multi-channel commerce strategy, maintaining that level of agility can be a major challenge. The sheer scale and data complexity, made even more difficult by non-standard measurements across retailers, […]
7 minutes
How to Optimize eCommerce Advertising Spend with Automation
No matter how targeted and creative your ad campaign is, factors beyond your control can significantly influence the payoff potential. For example, your ads might be driving shoppers to the Amazon Buy Box, but you’ll be lining the pockets of a third-party (3P) seller if they’ve beaten you on price. Operational issues or shipping delays […]
3 minutes
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Pacvue, the leading Commerce Operating System that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the third annual RetailTech Breakthrough Awards program. The company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. With […]
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
Awards & Recognitions
