About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
13 minutes
Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact LOS ANGELES, Sept. 17, 2024 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, […]
2 minutes
Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
3 minutes
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
3 minutes
September 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Prime Day Recap 2024 with Monks
Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024
Amazon Prime Day 2024 Recap with e-Comas
Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.
Pacvue Wins 2024 MarTech Breakthrough Award for Campaign Management Innovation
LOS ANGELES, Aug. 19, 2024 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced it has been recognized for its innovation in campaign management by the 2024 MarTech Breakthrough Awards. The annual awards program is organized by MarTech Breakthrough, a leading market intelligence organization, to recognize the […]
4 minutes
August 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
5 minutes
Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
Awards & Recognitions
