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About the Author

Matt McGrory

Director, Strategic Enterprise Accounts

Pacvue

Strategy & Trends
Read time 4 min read
January 31, 2022

How Aggregators Use Pacvue & Organize Campaigns to Improve ROAS

This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.

Strategy & Trends
Read time 4 min read
April 30, 2021

Test & Learn Amazon Advertising: 6 Use Cases to Try

Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.

Strategy & Trends
Read time 3 min read
August 21, 2020

4-Step Roadmap to Walmart Advertising Success

Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.

Strategy & Trends
Read time 5 min read
August 21, 2020

How Brands can (and should) use Amazon Posts in 2020

Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.

Strategy & Trends
Read time < 1 min read
August 21, 2020

May 2020 eCommerce Advertising Tactics Round-Up

Pacvue breaks down the most important changes to eCommerce this month and the tactics you should add to your advertising strategy in response.

Strategy & Trends
Read time 5 min read
August 21, 2020

Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy

Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.

Read time 3 min read
August 20, 2020

How to Use Share of Voice Data to Optimize Your Ad Strategy

SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.

Data & Insights
Strategy & Trends
Read time 3 min read
August 19, 2020

Benchmarking Ad Performance on Walmart versus Amazon

In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.

Awards & Recognitions