About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
Amazon Tools League Open Forum with Pacvue & Trellis
David Zimmermanm, host of Amazon Tools League, sat down with top leadership from Pacvue and Trellis to discuss what makes these two products stand out in the advertising market.
5 min readHoliday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart
Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
Leading Supplements Brand Utilizes Pacvue’s AMC Audience Targeting to Increase Total ROAS by 42%
Discover how a top supplements brand increased ROAS by 42% using Pacvue’s AMC audience targeting and DSP capabilities during Cyber 5.
2 min readOctober 18 Weekly Retail Roundup
Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.
4 min readForget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
Wellness Gets a Healthy Ad Boost
Discover how Olly achieved an 85% ROAS increase, 330% boost in sales, and 300% growth in new-to-brand sales through targeted Sponsored Search campaigns with Walmart Connect and Pacvue.
Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC
Discover how a leading global media agency achieved a 9% uplift in sales revenue using Pacvue’s solution for Amazon DSP and AMC.
Q3 2024 Benchmark Report
Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
2 min readOctober 4 Weekly Retail Roundup
Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.
The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.
Awards & Recognitions
