About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
Recording: 2024 Amazon Prime Day Summit
Watch Pacvue's session from Amazon Ads 2024 Prime Day Summit to learn how to tailor your full-funnel strategy to meet your Prime Day goals.
2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
7 min readTrends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
6 min readTop Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
3 min readDSP vs Sponsored Display: 5 Key Differences between the Ad Types
Understanding the key differences between DSP and Sponsored Display ad types and the goals they can help you achieve will allow you to better balance your 2022 Amazon ad strategy.
4 min readAmazon DSP Overview: Integrating DSP Into Your Amazon Advertising Strategy
Amazon DSP (Demand-Side Platform) enables advertisers to take advantage of changes to eCommerce and the growth in DSP advertising.
5 min readHow Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
4 min readEcommerce Advertising Growth Drivers in 2021
After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?
3 min read5 Last-minute Tips for a Successful Prime Day
A final checklist of last-minute tips for a successful Prime Day.
Awards & Recognitions
