About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
Leading Supplements Brand Utilizes Pacvue’s AMC Audience Targeting to Increase Total ROAS by 42%
Discover how a top supplements brand increased ROAS by 42% using Pacvue’s AMC audience targeting and DSP capabilities during Cyber 5.
2 min readOctober 18 Weekly Retail Roundup
Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.
4 min readForget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
Wellness Gets a Healthy Ad Boost
Discover how Olly achieved an 85% ROAS increase, 330% boost in sales, and 300% growth in new-to-brand sales through targeted Sponsored Search campaigns with Walmart Connect and Pacvue.
Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC
Discover how a leading global media agency achieved a 9% uplift in sales revenue using Pacvue’s solution for Amazon DSP and AMC.
Q3 2024 Benchmark Report
Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
2 min readOctober 4 Weekly Retail Roundup
Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.
The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.
4 min readSeptember 20 Weekly Retail Roundup
Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]
2 min readSeptember 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
3 min readAugust 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
3 min readAugust 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
Awards & Recognitions
