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About the Author

Amanda Dahlberg

Sr. Marketing Team Manager

Pacvue

Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.

Amazon AMC
Health & Wellness

Leading Supplements Brand Utilizes Pacvue’s AMC Audience Targeting to Increase Total ROAS by 42%

Discover how a top supplements brand increased ROAS by 42% using Pacvue’s AMC audience targeting and DSP capabilities during Cyber 5.

Weekly Retail Roundup
Weekly Recap
Read time 2 min read
October 18, 2024

October 18 Weekly Retail Roundup

Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.

Strategy & Trends
Read time 4 min read
October 16, 2024

Forget Cookies: Why Commerce Media is the Next Revolution in Advertising

It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]

Health & Wellness
Walmart Connect

Wellness Gets a Healthy Ad Boost

Discover how Olly achieved an 85% ROAS increase, 330% boost in sales, and 300% growth in new-to-brand sales through targeted Sponsored Search campaigns with Walmart Connect and Pacvue.

Amazon AMC
Amazon DSP
CPG

Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC

Discover how a leading global media agency achieved a 9% uplift in sales revenue using Pacvue’s solution for Amazon DSP and AMC.

Data & Insights
Strategy & Trends
October 10, 2024

Q3 2024 Benchmark Report

Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Strategy & Trends
Weekly Recap
Read time 2 min read
October 4, 2024

October 4 Weekly Retail Roundup

Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.

Strategy & Trends

The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.

Strategy & Trends
Weekly Recap
Read time 4 min read
September 20, 2024

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially.   Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]

Strategy & Trends
Weekly Recap
Read time 2 min read
September 13, 2024

September 13 Weekly Retail Roundup  

Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.

Strategy & Trends
Weekly Recap
Read time 3 min read
August 23, 2024

August 23 Weekly Retail Roundup

Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.

Strategy & Trends
Weekly Recap
Read time 3 min read
August 16, 2024

August 16 Weekly Retail Roundup

Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.

Awards & Recognitions