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About the Author

Amanda Dahlberg

Sr. Marketing Team Manager

Pacvue

Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.

Amazon AMC
CPG

Sports Research Amplifies New Product Launch with an Amazon Publisher Cloud-Enhanced Deal

In the wide landscape of health and wellness products, launching a new product presents both opportunities and challenges. Sports Research, a leading brand in the nutrition space, faced this dilemma with the introduction of their new Hydrate electrolytes product. While the company recognized the growth potential in the electrolyte market, they needed an innovative approach to […]

Product Updates
Strategy & Trends
Read time 6 minutes
February 27, 2025

Getting Started with Walmart Onsite Display: The Ultimate Guide for 2025 

Learn how to get started with Walmart Onsite Display campaigns, now available in Pacvue's platform.

Amazon AMC

Leading Clothing Brand Grows New-to-Brand Sales 35% with Buy Box Experts AMC Insights Supported by Pacvue

Learn how a leading clothing brand boosted NTB sales 35% with Pacvue’s AMC Insights.

Strategy & Trends
Read time 11 minutes
February 3, 2025

Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025

Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.

Data & Insights
Strategy & Trends
January 21, 2025

Q4 2024 Retail Media Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Strategy & Trends
Read time 5 minutes
January 7, 2025

How to Use Predictive Tools for Post-Holiday Amazon Inventory Management

Discover how Pacvue's predictive tools simplify post-holiday Amazon inventory management - forecast demand and recover lost revenue in 2025.

Strategy & Trends
Read time 6 minutes
January 7, 2025

How to Perform a Post-Holiday Incrementality Analysis

Discover how to perform a post-holiday incrementality analysis to measure iROAS, optimize ad spend, and boost profitability in 2025.

Strategy & Trends
Read time 9 minutes
December 19, 2024

How to Adjust Your Amazon PPC Dayparting during Shopping Events Using Share of Voice Data

Interested in Amazon PPC dayparting? Find out how advanced analytics and smart automations can optimize your budget and boost visibility when traffic is high during shopping events.

Amazon Advertising
Share of Voice

Leading Sports Nutrition Brand Achieved 62% Increase in ROAS during Prime Day Events Using Live Advertising Momentum

Discover how a leading sports nutrition brand achieved a 62% increase in ROAS during Prime Day events.

Data & Insights
Strategy & Trends
December 12, 2024

2024 Cyber 5 Benchmark Report

Explore 2024 Cyber 5 data, insights, and expert analysis. See how your brand compares across ad types and categories, plus tips for future sales events.

Strategy & Trends

Amazon Tools League Open Forum with Pacvue & Trellis

David Zimmermanm, host of Amazon Tools League, sat down with top leadership from Pacvue and Trellis to discuss what makes these two products stand out in the advertising market.

Strategy & Trends
Read time 8 minutes
November 1, 2024

Holiday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart

Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.

Awards & Recognitions