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Celebrity Commerce Media Rumble

Commerce media’s biggest debates. The industry’s sharpest voices. One champion crowned. An invite-only experience for the leaders defining what comes next.

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Cannes, France
June 22 – 26, 2026
Connect with Us

Connect with our team and learn how we can help your business succeed!

Book a Meeting

Cannes, France
June 22 – 26, 2026
Connect with Us

Connect with our team and learn how we can help your business succeed!

Book a Meeting

Celebrity Commerce Media Rumble

Tuesday, June 23rd, 2026 | 4:00–6:00 PM

The conversations that matter most rarely happen on the main stage. This is one of them. Presented by Pacvue and sponsors QSIC and Zitcha, the Celebrity Commerce Media Rumble brings together a select group of commerce media thought leaders for a bracket-style debate unlike anything else at Cannes Lions. Co-hosted by Melissa Burdick and Eric Franchi, the session puts commerce media’s most consequential questions directly in the hands of the industry’s most credible voices and lets them fight it out.

It’s a fast-paced, high-signal session designed for leaders who want more than a keynote. Across multiple rounds, they’ll go head-to-head on the strategic questions your organization is already wrestling with until one position, and one voice, rises to the top. Competitors include Andrew Lipsman, Colin Lewis, and Kiri Masters, with more to be announced.

This is a limited-capacity event for senior brand and agency leaders. Submit your interest to receive an invitation.

Meet our Panel

Melissa Burdick Founder and President, Pacvue
Andrew Lipsman Founding Advisor and Strategist, Colosseum Strategy
Kiri Masters Retail Media Industry Analyst, Retail Media Breakfast Club
Eric Franchi General Partner, Aperiam
Colin Lewis Retail Media Columnist, InternetRetailing.net