Groupe SEB is a global leader in small domestic equipment with a multi-brand strategy built around distinct brand identities and strong innovation capabilities. Its portfolio includes Rowenta, which has been simplifying life for demanding users for more than 140 years, and Moulinex, a long-established French brand in food preparation appliances.
To strengthen digital advertising performance for Rowenta and Moulinex, Groupe SEB turned to Pacvue Advertising for Amazon DSP. With Pacvue, Groupe SEB gained a more efficient and intelligent way to activate and scale Amazon DSP campaigns. By combining centralized visibility, along with AI-driven recommendations and optimizations, the team improved performance, accelerated learning, and built a stronger foundation for cross-functional collaboration.
+263%
Increase in CTR
-80%
Lower CPM
The Challenge
Groupe SEB faced three common barriers to scaling Amazon DSP performance effectively in-house.
- The team lacked real-time visibility into campaign performance. With reporting flowing through an agency, it was harder to access data quickly, evaluate performance in the moment, and make confident optimization decisions at the speed required by modern retail media.
- Time was limited. Internal teams needed a workflow that reduced manual effort and made campaign management more efficient without sacrificing control or quality.
- In-house Amazon DSP expertise was still developing. The team needed a practical way to ramp faster, understand how to optimize campaigns more effectively, and create repeatable processes that could support long-term growth.
There was also a market-specific execution challenge in Belgium. Because campaigns needed to run in both Dutch and French, each activation required duplication. That added complexity and operational overhead, especially since this workflow was not supported in Amazon DSP’s native console. Groupe SEB needed a solution that could simplify multilingual execution while preserving consistency across campaigns.
Pacvue has helped us take a more intelligent and scalable approach to Amazon DSP. With AI-powered recommendations and optimizations, our team has been able to move faster with more confidence. In addition, Pacvue helped our team get up to speed quickly in Amazon DSP with in-platform assistance that has made it easy to follow best practices. With Pacvue, we now have the visibility, AI-driven guidance, and automation we need to improve performance and collaborate more effectively across teams.
The Solution
Pacvue Advertising for Amazon DSP helped Groupe SEB address both the strategic and operational gaps holding back performance.
- At the foundation was direct access to data through clear, customizable dashboards. Instead of waiting on fragmented reporting, Groupe SEB could monitor the KPIs that mattered most in a centralized view. That gave the team faster visibility, sharper decision-making, and stronger alignment across stakeholders.
- Pacvue’s AI-powered recommendations made optimization more actionable. Instead of spending time identifying opportunities from scratch, the team received automatically surfaced guidance they could quickly review and activate. This helped turn analysis into action faster and made Amazon DSP optimization more approachable for an in-house team building deeper programmatic expertise.
- Pacvue Campaign AI added another layer of value by automating bid management against performance goals. Rather than relying on constant manual tuning, the team could use AI to continuously respond to performance patterns and optimize toward targets with greater consistency. This reduced the time required to manage campaigns while helping the team scale more confidently.
- Pacvue also solved an important execution challenge for Belgium. The team was able to duplicate campaigns across Dutch and French versions, a workflow not possible in Amazon DSP’s native console. That made multilingual activation significantly more manageable and reduced friction in campaign setup.
Together, these capabilities gave Groupe SEB more than a toolset. They created an AI-supported operating model for Amazon DSP, combining visibility, automation, guided action, and scalable execution in one platform.
Results
With Pacvue Advertising for Amazon DSP, Groupe SEB achieved measurable improvements in efficiency and media performance for Rowenta and Moulinex.
Beyond the quantitative gains, the impact was also organizational.
- Groupe SEB increased its internal knowledge of how to scale performance with Amazon DSP. What once required more outside dependence became a more confident in-house capability, supported by AI-driven optimization and in-platform guidance.
- The team also strengthened collaboration across cross-functional stakeholders. With shared dashboards, clearer reporting, and more accessible optimization workflows, teams were better equipped to work from the same data and move faster together.
These outcomes highlight a larger shift. Pacvue did not just help Groupe SEB improve campaign metrics. It helped the business build a smarter, more agile way to operate Amazon DSP, using AI to turn complexity into clarity and performance into repeatable growth.
Awards & Recognitions
