When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, but we can leverage technology to save time, and make better data-driven decisions.” Said by Riku, Pacvue’s Account Director.
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