Pacvue and Walmart Connect are partnering to bring you a high-impact webinar designed to equip advertisers with the insights and strategies needed to win during this Back-to-School (BTS) Season. As one of the most competitive retail events of the year, BTS presents a critical opportunity for brands to capture shopper attention early and drive conversion across digital shelves. This session will show you how to elevate your BTS campaigns by tapping into Walmart Connect’s powerful retail media capabilities, enhanced by Pacvue’s best-in-class analytics, retail intelligence, and campaign automation.
Whether you’re looking to drive awareness, boost conversions, or maximize ROI, you’ll gain practical insights and platform-specific tactics to outperform the competition this BTS season.
Watch On-Demand: Retail Media Strategy for Back-To-School 2025
Walmart Connect and Pacvue will share expert guidance on how to:
- Capture early shopper demand and ride the full BTS purchase cycle
- Optimize campaign timing using Pacvue’s performance insights
- Activate across high-impact digital touchpoints with precision
Proven Success Story
Learn how a leading brand partnered with Pacvue to build and execute a high-performing BTS campaign on Walmart Connect. We’ll break down the objectives, media mix, tactics, and real performance outcomes illustrating how Pacvue’s tools and automation capabilities helped maximize ROI.
Tactical Recommendations from Experts
Walk away with practical tips for:
- Strategically allocate budgets around peak BTS moments using Pacvue’s forecasting tools
- Leverage Walmart’s first-party data in combination with Pacvue’s advanced targeting, reporting, and optimization features
- Craft creative messaging that resonates, powered by insights from Pacvue’s cross-retailer intelligence
