One of the hottest topics in eCommerce over the last few years has centered around the role that AI can play in targeting shoppers, streamlining workflows and transforming creative to ultimately boost retail media performance. While there is a lot of buzz and excitement around the possibilities AI can unlock for brands, it can leave some advertisers overwhelmed by figuring out exactly how to incorporate some of these new advancements into their campaigns.
In this session, we’ll walk you through some actual use cases from real brands, including how a large CPG company utilizes Generative AI images for Sponsored Brand ads, how a leading vitamins brand accelerated growth with automated dayparting, and how you can strategically shift budget with AI during upcoming tentpole events.
Pacvue’s very own Jocelyn Jeffries, Retail Media Director at Pacvue, joined firstmovr’s The Maitrix session on October 24 to share her insights on accelerating retail media campaigns with automated insights.
