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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Reports
October 14, 2020

Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads

Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]

Reports
July 17, 2020

Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market

Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers?  What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]

Reports
April 15, 2020

Q1 2020 CPC Report: How COVID-19 Is Impacting Amazon Ads Performance

How COVID-19 Is Impacting Amazon Ads Performance Due to the global pandemic that essentially shut down the US economy, the first quarter of 2020 experienced unprecedented challenges for the advertising industry.  Despite pervading uncertainty, Amazon is currently one of the best-positioned platforms.  In our latest CPC report, we analyzed our advertisers’ data in Q1 2020 […]

Reports
January 15, 2020

Q4 2019 CPC Report: Increased Competition on Amazon

As most brands continue to increase spending on Amazon advertising, competition is becoming more intense for Sponsored Products. This changing landscape underscores the growing importance of using data and technology to inform strategy. In this report, we’ll share the following key findings with you: …and more. Fill out the form to download the full report!

Reports
December 15, 2019

2019 Cyber Five CPC Report

Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you:           ‍ […]

Reports
November 1, 2019

Holiday Q4 2019 Planning Guide

Pacvue has put together a list of deadlines, deal quality guidance, and best practices on what you can do to make your 2019 Q4 the best you’ve ever had. In this three-part guide, we’ll help you prepare your products for the busiest time of the year by focusing on three key strategic areas:‍ Part 1: […]

Reports
October 15, 2019

Q3 2019 CPC Report: Advertising Growth & Prime Day Impact

Amazon Advertising Insights to Guide Your eCommerce Strategy To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main […]

Reports
July 15, 2019

Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products

Amazon Advertising Insights to Guide Your eCommerce Strategy In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to […]

Reports
April 15, 2019

Q1 2019 CPC Report: Advertising on Amazon

Amazon Advertising Insights to Guide Your eCommerce Strategy According to eMarketer, Amazon’s share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute profitable marketing campaigns. We set out to answer three questions: Download the […]

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