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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Reports
May 12, 2021

Everything You Need To Know About Amazon DSP

Learn the capabilities, optimization strategies, and best practices for Amazon DSP Is your Amazon advertising limited to Amazon.com? Looking for new ways to reach your audience, drive awareness, and improve targeting?   With all the targeting options and creative freedom, Demand-Side Platform advertising through Amazon can seem daunting. Even if you are using Amazon DSP, […]

Guides
April 21, 2021

Amazon Advertising Guide: Implementing a Test & Learn Strategy for Amazon Advertising

Are your Amazon ads optimized? Are the tests you’re running to optimize Amazon ads producing actionable results that you can put into practice? With consumers viewing product detail pages after only 1-2 searches and purchasing after considering only 2-3 products, optimized ads and content are key. With advertising strategies becoming more complicated and integrated, it […]

Reports
April 14, 2021

Q1 2021 CPC Report

eCommerce continues to accelerate ‍ As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]

Guides
March 24, 2021

Staying Ahead: Winning Walmart with Paid Media

Gain Key Strategies for Walmart Sponsored Products and Future Paid Media Opportunities ‍ Is Walmart a key part of your eCommerce advertising strategy?   The retail giant quickly went from an online marketplace worth experimenting on to a vital necessity for brands looking to amplify their reach and gain market share. As their mobile app […]

Reports
March 9, 2021

Q4 2023 CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]

Guides
February 2, 2021

Target Advertising Guide: Leveraging Paid Media to Capture Target’s Online Growth

Leveraging Paid Media to Capture Target’s Online Growth Become an Advertising Early Adopter of Target’s Growing Marketplace Does your brand advertise on Target? Target saw 10 million new digital guests in the first half of 2020! You can no longer afford to ignore this quickly growing advertising opportunity.  Target’s eCommerce business grew dramatically in 2020, […]

Reports
January 14, 2021

Pacvue Q4 2020 CPC Report

Amazon Ad Performance Metrics for the 2020 Holiday Season  ‍ How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends? Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the […]

Reports
December 8, 2020

2020 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward?   Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]

Guides
November 25, 2020

2021 Planning Guide: New Year, New Plan

Ecommerce Ad Strategy Best Practices for a Transformative Year ‍ One of the most transformative and disruptive years for eCommerce is over. ​How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]

Guides
November 17, 2020

Top Five Best Practices for Your Instacart Campaigns

Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies.   Instacart saw incredible growth […]

Guides
November 11, 2020

Instacart Advertising Guide for Alcohol Brands

Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]

Reports
October 22, 2020

Prime Day 2020 CPC Report

In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]

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