2025 Cyber 5 Retail Media Benchmark Report: Explore how brands invested, performed, and adapted across major U.S. retailers during the peak holiday shopping window.

Scale commerce growth across 100+ retailers and 30+ markets

Consumer packaged goods brands operate within one of the most complex commercial landscapes in the world. Large product portfolios, global distribution networks, rising margin pressure, and rapidly changing retailer requirements all demand an integrated approach to retail success.

 

Pacvue helps leading CPGs including Mars, Reckitt, Colgate, Panasonic, and Duracell unify retail media, commerce operations, and profitability management within a single platform. With automation, connected intelligence, and global standardization, CPG organizations can grow share, protect profitability, and operate with confidence in every market.

Trusted by CPG Brands

Pacvue

Why Winning in CPG Is Harder Than Ever

CPG brands are navigating one of the most competitive and rapidly changing commercial environments. Retail partners are tightening requirements, margins are under constant pressure, and category dynamics are shifting faster than teams can keep up. To compete and grow, CPG organizations need to overcome these industry wide challenges with clarity and speed.

  • Margins Under Fire

    Rising costs, retailer fees, and increasing deductions make profitability harder to protect, especially as brands balance trade spend, promotions, and media investments.

  • Fragmented Retail Ecosystem

    Every retailer operates differently, from data availability to media formats to operational expectations. Managing dozens of retailer experiences requires more resources and coordination than ever.

  • Demand Shifts and Category Volatility

    Consumer preferences are shifting quickly across health, wellness, sustainability, and convenience driven categories. Brands are forced to adjust allocation and forecasting with limited visibility.

  • Operational Complexity

    Inventory fluctuations, supply chain disruptions, and increasing chargebacks create downstream impacts across sales, marketing, and finance teams.

  • Competitive Intensity

    Private label is expanding, challenger brands are gaining traction, and promotions are more aggressive. Brands need faster insight into competitive moves to stay ahead.

  • Global Scale, Local Demands

    CPG organizations must standardize globally while adapting to regional differences in assortment, pricing, demand patterns, and retailer requirements.

Pacvue

Turn Marketplace Fragmentation Into a Competitive Advantage for Your CPG Brand

Pacvue unifies cross-retailer data, automation tools, and performance benchmarks in one platform—empowering grocery and gourmet brands to optimize every campaign, manage margin pressure, and adapt fast to seasonality, out-of-stocks, and shifting shopper behaviors.

  • Unify Retail Media and Commerce Insights

    Connect media, sales, availability, and profitability signals in one platform to understand what is driving results and where to take action.

  • Retail Aware Automation Rules

    Optimize advertising automatically based on real business conditions including Buy Box status, inventory health, and SKU profitability.

  • Centralized Performance Metrics

    Eliminate toggling between retailer portals. Manage digital shelf metrics, sales trends, inventory signals, and retail media performance in one system.

  • Standardize Best Practices Across Markets

    Build consistent playbooks for global teams while allowing flexibility for regional assortment, demand patterns, and retailer differences.

Brands and Agencies using Pacvue see results like these:

Boost ROAS +10%

Clients see, on average, a +10% lift in ROAS, even as spend scales.

Drive +25% More Sales

Brands average +25% more ordered revenue, powered by smarter optimization.

Save 92% More Time

Teams leveraging automations save 85-92% of time in campaign creation and management.

iROAS Algorithm Funnel

Unlock CPG Category Insights to Win the Digital Shelf

Pacvue Market Insights helps CPG organizations understand where the category is shifting, how competitors are performing, and which keywords and products are driving demand.

  • Search Opportunity Finder

    Identify which keywords drive the most growth and where you are over or under invested.

  • Share of Voice and Digital Shelf Availability

    Track how competitors are gaining or losing visibility across search and browse.

  • Live Retailer and Competitor Signals

    Stay ahead of price changes, content gaps, rating shifts, and inventory risks.

  • Faster Insights with Real Time SOV

    Understand visibility gaps and targeted opportunities without manual reporting.

Pacvue

Improve Performance and Take Full Control of Promotions and Campaign Execution

CPG brands rely on promotions to drive incremental lift across retailers. Pacvue helps teams plan, optimize, and measure campaigns with unified performance, automation, and alerts.

  • Centralized Promotion Management

    Understand the effect of promotions on sales, profitability, and advertising performance.

  • Automated Campaign Controls

    Adjust bids, budgets, and targeting rules during promotions based on real time performance and operational signals.

  • Cross Channel Alignment

    Coordinate promotions across retail media, organic placements, and digital shelf execution.

  • Transparency and Fast Results

    Remove guesswork with unified SKU level reporting, historical analysis, and predictive forecasting.

Pacvue

Drive Sales, Protect Margins, and Optimize CPG Performance

Pacvue provides the operational visibility and automation CPG teams need to run efficient, profitable performance across retailers.

  • Sales and Inventory Visibility

    See SKU level performance, Weeks of Cover, Buy Box status, and competitive threats.

  • Forecast Smarter with Better Data

    Combine retail signals with operational data to identify risks and opportunities early.

  • Automate Alerts and Root Cause Diagnostics

    Prevent business disruption with triggers for lost Buy Box, pricing issues, low inventory, and unexpected performance shifts.

  • Identify Profit Leakage with Deduction Analytics

    Use Pacvue Revenue Recovery to uncover and resolve shortage claims, chargebacks, co op overbilling, and pricing discrepancies.

the pacvue difference

See how leading commerce teams turn insights into results

All case studies
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Pacvue
With Pacvue’s Managed Onboarding, Instant Pot Brands seamlessly transitioned to in-house management of their retail media programs.
260% Increase in sales
22% Increase in conversion rate
54% Increase in ROAS
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Pacvue
Panasonic achieved significant improvements in sales, iROAS, and new-to-brand customer acquisition by leveraging Pacvue’s integration with Profitero+ Digital Shelf Signals.
99% Increase in total sales
83% Increase in new-to-brand sales
33% Increase in IROAS
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Pacvue
Aiming to maximize sales while maintaining advertising efficiency, WPP Media turned to Pacvue’s Automated Rules to optimize Amazon Ads for Mars within Saudi Arabia.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
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Pacvue
Pacvue’s full-suite solution helped Duracell recover lost revenue by resolving 
co-op discrepancy problems and reinvesting spend in the most profitable areas.
$1M+ Recovered revenue in six months
93% Total quantity success rate
20% Increase in buy box ownership
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Pacvue
Working with Pacvue, Olly tested brand term targeting on Walmart Connect in its Sponsored Search campaigns which helped increase new-to-brand purchases.
85% Increase in ROAS
330% Increase in sales
300% Increase in new-to-brand sales
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Ready to Win in Your Category?

Now is the time to standardize, automate, and optimize your CPG operations. Pacvue brings together retail media, commerce, and profitability insights so your teams can execute faster, protect margins, and grow market share across every retailer.