Merkle, a global customer experience management company, used Pacvue to help Cisco, a networking hardware company optimize its ad strategy. Most importantly, Cisco aimed to increase ROAS across five markets (United Kingdom, France, Germany, Spain, and Italy).
+24%
increase in Revenue and Orders
+22%
increase in ROAS
The Solution
Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco to increase ROAS on Amazon, and save time on optimizations.
- Reduce bids during times and days when people aren’t buying the products, such as early morning hours or the weekend.
- Automatically negate irrelevant search terms triggered by generic keywords.
- Optimize keywords to boost revenue, reduce waste spend, and improve ACOS.
- Adjust the campaign budgets according to the campaign performance.
- Use Pacvue’s keyword research tool to identify additional keywords to expand the existing coverage.
The Pacvue tool helped our business to use our budget more efficiently and to improve Sales and ROAS.
Results
The implementation of Pacvue’s Profitero+ Rules and Incrementality Console delivered compelling results for Panasonic:
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