Scale commerce growth across 100+ retailers and 30+ markets
Consumer packaged goods brands operate within one of the most complex commercial landscapes in the world. Large product portfolios, global distribution networks, rising margin pressure, and rapidly changing retailer requirements all demand an integrated approach to retail success.
Pacvue helps leading CPGs including Mars, Reckitt, Colgate, Panasonic, and Duracell unify retail media, commerce operations, and profitability management within a single platform. With automation, connected intelligence, and global standardization, CPG organizations can grow share, protect profitability, and operate with confidence in every market.
Uncover where your brand stands in the market, benchmark performance against key competitors, and identify untapped growth opportunities with a Market Insights Audit.
Boost ROAS by +10% with smarter automation and cross-retailer optimizations.
Drive +25% More Sales through data-backed decisions powered by real-time insights.
Save 92% More Time by automating campaign creation, pacing, and reporting workflows.
Reduce margin leakage with automated recovery for chargebacks, shortages, price claims, and co op discrepancies
Why Winning in CPG Is Harder Than Ever
CPG brands are navigating one of the most competitive and rapidly changing commercial environments. Retail partners are tightening requirements, margins are under constant pressure, and category dynamics are shifting faster than teams can keep up. To compete and grow, CPG organizations need to overcome these industry wide challenges with clarity and speed.
-
Margins Under Fire
Rising costs, retailer fees, and increasing deductions make profitability harder to protect, especially as brands balance trade spend, promotions, and media investments.
-
Fragmented Retail Ecosystem
Every retailer operates differently, from data availability to media formats to operational expectations. Managing dozens of retailer experiences requires more resources and coordination than ever.
-
Demand Shifts and Category Volatility
Consumer preferences are shifting quickly across health, wellness, sustainability, and convenience driven categories. Brands are forced to adjust allocation and forecasting with limited visibility.
-
Operational Complexity
Inventory fluctuations, supply chain disruptions, and increasing chargebacks create downstream impacts across sales, marketing, and finance teams.
-
Competitive Intensity
Private label is expanding, challenger brands are gaining traction, and promotions are more aggressive. Brands need faster insight into competitive moves to stay ahead.
-
Global Scale, Local Demands
CPG organizations must standardize globally while adapting to regional differences in assortment, pricing, demand patterns, and retailer requirements.
Turn Marketplace Fragmentation Into a Competitive Advantage for Your CPG Brand
Pacvue unifies cross-retailer data, automation tools, and performance benchmarks in one platform—empowering grocery and gourmet brands to optimize every campaign, manage margin pressure, and adapt fast to seasonality, out-of-stocks, and shifting shopper behaviors.
-
Unify Retail Media and Commerce Insights
Connect media, sales, availability, and profitability signals in one platform to understand what is driving results and where to take action.
-
Retail Aware Automation Rules
Optimize advertising automatically based on real business conditions including Buy Box status, inventory health, and SKU profitability.
-
Centralized Performance Metrics
Eliminate toggling between retailer portals. Manage digital shelf metrics, sales trends, inventory signals, and retail media performance in one system.
-
Standardize Best Practices Across Markets
Build consistent playbooks for global teams while allowing flexibility for regional assortment, demand patterns, and retailer differences.
Brands and Agencies using Pacvue see results like these:
Boost ROAS +10%
Clients see, on average, a +10% lift in ROAS, even as spend scales.
Drive +25% More Sales
Brands average +25% more ordered revenue, powered by smarter optimization.
Save 92% More Time
Teams leveraging automations save 85-92% of time in campaign creation and management.
Unlock CPG Category Insights to Win the Digital Shelf
Pacvue Market Insights helps CPG organizations understand where the category is shifting, how competitors are performing, and which keywords and products are driving demand.
-
Search Opportunity Finder
Identify which keywords drive the most growth and where you are over or under invested.
-
Share of Voice and Digital Shelf Availability
Track how competitors are gaining or losing visibility across search and browse.
-
Live Retailer and Competitor Signals
Stay ahead of price changes, content gaps, rating shifts, and inventory risks.
-
Faster Insights with Real Time SOV
Understand visibility gaps and targeted opportunities without manual reporting.
Improve Performance and Take Full Control of Promotions and Campaign Execution
CPG brands rely on promotions to drive incremental lift across retailers. Pacvue helps teams plan, optimize, and measure campaigns with unified performance, automation, and alerts.
-
Centralized Promotion Management
Understand the effect of promotions on sales, profitability, and advertising performance.
-
Automated Campaign Controls
Adjust bids, budgets, and targeting rules during promotions based on real time performance and operational signals.
-
Cross Channel Alignment
Coordinate promotions across retail media, organic placements, and digital shelf execution.
-
Transparency and Fast Results
Remove guesswork with unified SKU level reporting, historical analysis, and predictive forecasting.
Drive Sales, Protect Margins, and Optimize CPG Performance
Pacvue provides the operational visibility and automation CPG teams need to run efficient, profitable performance across retailers.
-
Sales and Inventory Visibility
See SKU level performance, Weeks of Cover, Buy Box status, and competitive threats.
-
Forecast Smarter with Better Data
Combine retail signals with operational data to identify risks and opportunities early.
-
Automate Alerts and Root Cause Diagnostics
Prevent business disruption with triggers for lost Buy Box, pricing issues, low inventory, and unexpected performance shifts.
-
Identify Profit Leakage with Deduction Analytics
Use Pacvue Revenue Recovery to uncover and resolve shortage claims, chargebacks, co op overbilling, and pricing discrepancies.
See how leading commerce teams turn insights into results
All case studies
Ready to Win in Your Category?
Now is the time to standardize, automate, and optimize your CPG operations. Pacvue brings together retail media, commerce, and profitability insights so your teams can execute faster, protect margins, and grow market share across every retailer.