The 2025 holiday season is more competitive than ever — with rising costs, evolving shopper behaviors, and extended shopping windows redefining retail success. In this on-demand fireside chat, Pacvue and Darkroom reveal how brands are leveraging AMC insights to move beyond surface-level metrics, connect the dots across the full customer journey, and activate data-driven strategies that drive measurable results.
Watch to learn:
Proven ways brands are turning AMC data into performance during key tentpoles
How to go beyond out-of-the-box AMC queries to unlock actionable insights
Early takeaways from Prime Big Deal Days — and how to apply them this holiday season
Through the Lens is Pacvue’s new series spotlighting industry leaders, emerging trends, and innovative strategies shaping the future of commerce. Each edition delivers practical insights and thought-provoking conversations to help brands stay ahead in an ever-changing retail landscape.
