A fashion advertiser wanted to test if certain optimizations could improve the performance of its already running automatic Sponsored Search campaign, an in turn, increase product sales at Walmart.
+20%
increase in Ad-Attributed Sales
+12%
increase in Orders
+5%
Increase in CVR
The Solution
The advertiser worked with Walmart Connect Partner Network Agency Partner KINESSO and Tech Partner Pacvue to try dynamic bidding on an automatic Sponsored Products campaign.
Pacvue helped the advertiser test the optimized bidding strategy for 21 days, tracking key category and brand metrics. The test proved so successful in driving higher conversion rates and boosting ad-attributed sales that the fashion advertiser incorporated this approach across other Walmart Connect campaigns.
Results
The implementation of Pacvue’s Dynamic Bidding Rules, in partnership with Kinesso and Walmart Connect, delivered:
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