As a leading D2C performance agency, 10XCrew achieved a 13.5% improvement in ACoS and a 15.7% decrease in CPC by leveraging Pacvue’s automated targeting and budget optimization.
For their clients on Bol.com, a top marketplace in Benelux, these results drove significant sales growth while allowing the team to focus on strategic account growth initiatives instead of manual optimizations.
+53%
increase in Clicks
+51%
increase in Sales
-16%
decrease in CPC
-14%
decrease in ACoS
The Challenge
10XCrew aimed to grow their clients’ business on Bol while staying profitable, but manual optimizations were time-consuming and limited their ability to efficiently allocate budgets, optimize to reach targets and drive consistent growth.
Building on their previous success with Pacvue’s automation for Amazon, 10XCrew turned to the platform to optimize their Bol campaigns ahead of Q4 as well.
The Solution
10XCrew leveraged Pacvue’s auto-targeting rules and keyword harvesting to streamline manual optimizations. By automating their bidding, Pacvue ensured campaigns achieved optimal visibility, increased conversions, and reduced ACoS.
With these tasks automated, the 10XCrew team reduced their operational tasks by 300%. They shifted their time towards strategic initiatives and driving account growth. The more the accounts grow, the more time they will save using Pacvue automation.
To provide direct visibility and insight into what percentages Pacvue’s Dynamic Dayparting would increase or decrease bids by, the manufacturer harnessed Pacvue’s Automated Insights to see historical hourly CVR performance data, along with Pacvue’s recommended bid adjustment percentages for every hour of every day of the week.
Results
Along with significant time savings, 10XCrew delivered impressive campaign results within just 4 Weeks:
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