Fiskars and VML Turn Amazon Complexity into a Competitive Advantage with Pacvue Commerce

Founded in 1649, Fiskars is one of the world's longest-standing lifestyle brands, selling garden, cooking, and craft products in more than 60 countries. Across Europe, Fiskars manages a vast Amazon presence spanning multiple Vendor Central accounts, thousands of ASINs, and high-velocity seasonal sales cycles that demand always-on visibility. To manage this complexity at the speed the market demands, VML, the global commerce and brand experience agency within WPP, partnered with Pacvue to give its team and Fiskars a unified, intelligence-driven operating environment across their European Amazon business.