Amazon Reports Advertising Business Up 19% Year-over-year in Q3 Earnings Report
Amazon released its Q3 earnings on Thursday, reporting better-than-expected earnings and revenue, driven by a strong quarter for AWS and Amazon Ads. Advertising sales grew 19% year-over-year, reaching $14.3 billion during the quarter and outpacing growth in Amazon’s core retail business. While Amazon’s advertising business isn’t as large as Meta and Google, its growth remained the strongest in Q3 and currently represents 8.8% of the worldwide advertising market.
IAB x Pacvue – Ultimate Guide to Retail Media Incrementality
If you are in the market for a comprehensive whitepaper on retail media incrementality, you’re in the right place. We’re beyond proud to have collaborated on the latest guide released by the Interactive Advertising Bureau, covering, with no exaggeration, everything you may want to know about incrementality. Download for free, find a comfortable nook, and start leveling up your data measurement.
Criteo Expands Capabilities with Several OMS Partnerships
Retail media network partners of Criteo can now look forward to improved flexibility and customization, thanks to the company’s recent partnership with several key order management system (OMS) platforms. Criteo’s API will integrate with retailers’ OMS platforms to streamline operations, allowing campaigns planned in their OMS or Salesforce Media Cloud to launch automatically in Criteo’s Commerce Yield, without requiring multiple logins.
2024 Holiday Season is a Mixed Bag
As the 2024 holiday season approaches, retailers and brands are adapting to consumer price sensitivity and changes in promotional strategies. Retailers are focusing on targeting discounts for top sellers to balance profitability with demand, as seen during Prime Day, where meaningful discounts led to improved sales. Additionally, the holiday season continues to grow in scope, thanks to additional tentpole sales events like Amazon’s Turkey12.’ Ultimately, brands aim to balance competitive pricing with profitability through strategic product selection, discounts, and customer data insights.
How AI can Revolutionize Holiday Planning on Walmart & Sam’s Club
It’s official: Within retail media, AI is everywhere. This week, Walmart released a thorough overview of its AI initiatives, giving updates on the beta program for their GenAI shopping assistant, international rollout of GenAI personalization feature, Sam’s club exit technology statistics, expanded holiday delivery, and more.
