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About the Author

Max Faucher

Sr. Retail Media Manager

Pacvue

How to Turn Amazon's AMC Datasets into Real Insights
Retailer News
Strategy & Trends
Read time 8 minutes
June 10, 2026

How to Turn Amazon’s AMC Datasets into Real Insights

Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost. 

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