About the Author
Matt Abbruzzese
Matt Abbruzzese is an innovative and creative-driven marketing expert with 15 years of experience in retail, SaaS eCommerce advertising, and political campaign fundraising & marketing management.
3 min readNavigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies
Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.
3 min readQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
3 min readUncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
3 min readThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
4 min readHow Lead eCommerce Media Planners Can Boost Incremental Sales
A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.
3 min readHow eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
3 min readTakeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
4 min readUsing Pacvue to Plan for Q4 2022 + Tips & Tricks
This article highlights best practices and tips for gearing up your brand for Q4 2022 events.
7 min readHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
5 min readHow CPG Brands Grow Omnichannel Market Share and Maintain Profits
A day in the life of an agency managing a major CPG customer.
4 min readPreventing Revenue Leakage for Your eCommerce Business
This post highlights some of the most frequent challenges facing vendors that result in a ton of revenue leaked from their businesses, and what to do about them.
3 min readA Complete Conquest Advertising Guide for Retailers
This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.
Awards & Recognitions
