2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Download Now

About the Author

Marta Salas

Marta Salas is a Digital Marketing Manager and Google Ads/Amazon Ads Expert. She has a data-driven mentality and never-ending curiosity.

Strategy & Trends
Read time 8 minutes
October 1, 2021

How to Maximize New Amazon Ad Features for BFCM and the Holidays

The list of new Amazon ad features launched during 2021 is long. FordeBaker highlights 3 within the ad console that they consider are the most useful ones for the holiday season.

Awards & Recognitions

Amazon AdTech Reseller Badge