Unlock the Full Power of Amazon Marketing Cloud (AMC)
Transform real-time audience intelligence into action. Unlock custom audiences, insights, and dashboards faster than ever in the latest upgrade to Pacvue’s suite of advanced AMC solutions.
The Trusted Platform for Maximizing Amazon AMC Performance
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Visualize Full-Funnel Behavior with Drag-and-Drop Reporting
Now, your team can easily drag tables, charts, or KPI cards onto a canvas, and bind them to AMC data or custom SQL for an instant preview. Snap-to-grid keeps layouts tidy, version history logs changes, and you can schedule refreshes or export the finished report as a PDF or share link.
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Automate your AMC Workflow. Amplify your Advertising Impact.
Schedule refreshes, apply version control, and manage reporting all from one workspace. AMC Activate removes manual steps so your team can focus on optimization—not querying.
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Build, Apply, and Measure Audiences Seamlessly
Access Pacvue-trained and Amazon-certified audience models, push directly into live campaigns, and track real-time lift in KPIs like ROAS, CTR, and NTB rates.
Pacvue is an Official AMC Services and Software Provider for Global Advertisers
Unlock discounted platform fees and explore early beta opportunities for maximum investment.
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Cost-effective access to Amazon DSP & AMC
Access Amazon DSP at a reduced cost compared to standard platform fees.
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Technical support
Manage setup, train teams, and share best practices to help you stay ahead.
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Best-in-class partnership
Benefit from Pacvue’s market-leading automations, optimization, analytics and 24/7 support.
Simplify, Segment, and Scale with AMC Activate
Find and reach high-value audiences throughout the entire customer journey using pre-built, performance-tested audience segments powered by Amazon Marketing Cloud. AMC Activate brings unmatched visibility and activation into one integrated workflow.
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Discover and Target New-to-Brand and High-Value Audiences
Leverage AMC’s granular insights to drive top-of-funnel visibility and acquire new customers efficiently. Use Amazon-certified and Pacvue-trained models to activate campaigns that expand brand reach without sacrificing ROAS.
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Quick-Click Audience Creation Helps You Get More Out of AMC in Less Time
Apply audience models with easy and target high-potential customers who showed purchase intent but didn’t convert or discover new-to-brand (NTB) shoppers with performance tracked in real time.
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Let Your Data Work Harder With a Custom Query Library
Choose from vetted SQL templates—Path-to-Conversion, Ads-Overlap, ASIN Cross-Purchase, and more. Tag favorites, copy to the editor, or drag straight onto a widget. Hot queries bubble to the top; full-screen mode lets power users tweak away
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Create custom in-market and lifestyle audiences
Build audience models based on behavior, category, or lifestyle. Pacvue’s Deep Intelligence Algorithm pinpoints in-market shoppers, competitive cross-shoppers, and LTV-rich segments with precision.
Effortlessly Build Reports and Activate Campaigns from AMC
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Create Customizable Campaign Reports Without SQL
Drag and drop AMC tables, KPIs, and visualizations into report templates with scheduled refreshes and shareable links.
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Quickly Share & Export Reports to Prove Performance
Turn any custom report into a secure live link or downloadable PDF for effortless stakeholder reviews
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Launch AMC-based tests to evaluate creative and audience performance
Use AMC Activate’s reporting to A/B test audience strategies and optimize conversion paths based on data, not assumptions.
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Centralize Performance Analytics in Real-Time
Built-in dashboards track applied-audience metrics and the KPIs you surface in scheduled Report Builder widgets—giving you a single place to monitor impact.
“The synergy between Amazon DSP, Amazon Search, and Pacvue’s intelligent platform has transformed how we are able to measure success on a global scale for Crucial, Micron’s only consumer brand. By combining our Amazon targeting strategy with Pacvue’s advanced optimization and reporting tools, we successfully activated new AMC audiences, drove campaign efficiencies, and delivered impactful, full-funnel measurement across multiple markets.”
Optimize Audience Strategy with AMC Intelligence & Automation
Use powerful AMC insights to fuel smarter decisions—automatically. AMC Activate turns static data into dynamic action.
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Automatically Generate New Audiences from AMC insights
Activate segment harvesting rules based on observed engagement, purchase delay, or channel drop-off.
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Pause Ads Based on Inventory or Saturation Triggers
Leverage real-time ASIN status and exposure thresholds to minimize wasted impressions.
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Use Dayparting and Recency to Enhance Audience Performance
Optimize campaigns based on peak conversion windows and refresh high-value segments regularly.
Unlock Full-Funnel Growth with the Combined Power of Pacvue’s AMC & DSP
Pacvue’s powerful Amazon Marketing Cloud (AMC) integration, in combination with its Demand Side Platform (DSP) capabilities empowers advertisers with a robust, data-driven approach to full-funnel marketing on Amazon. By harnessing AMC’s comprehensive audience insights and analytics, brands can directly apply those audiences to optimize DSP campaigns and reach high-value audiences where they shop.
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Precision Targeting and Reach
Build precise audience segments in AMC with one click, and deliver more targeted and effective ad placements across Amazon and its partner sites. Leverage automations and AI intelligence to get the most bang for your buck, creating custom rules in seconds that automatically adjust bids, pause poor performing ads, and optimize budgets.
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Robust Analytics, Simplified and Streamlined
With advanced reporting features, such as Path to Purchase Analysis and Ad Overlap Reports, along with AMC Activate’s easy-to-use visualization, brands unlock a clearer understanding of how different ad types contribute to conversions and leverage insights for more informed decisions on budget allocation and campaign strategies, resulting in higher ROAS and customer acquisition.
Trusted by leading brands to deliver award-winning impact with AMC
79%
Increase in ROAS
How Buy Box Experts and A Leading Clothing Brand used AMC Reporting and Audience to grow New-to-Brand Sales 35%
Learn More“We engaged with Pacvue’s suite of services and used them to complement what we’ve built around AMC to identify new opportunities to drive incremental lift for the clothing brand and saw amazing results in the very competitive category.”
Julia, Resseque, Enterprise Growth Strategies, Buy Box Experts
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