Partnership reinforces Pacvue as a foundational technology layer across dentsu’s US commerce ecosystem
NEW YORK, [June 2, 2026] (GLOBE NEWSWIRE) — Dentsu today announced a strategic preferred partnership with Pacvue, a leading AI-powered commerce media operating system, to accelerate performance and innovation across dentsu’s retail media and commerce operations in the US.
Through this partnership, dentsu teams across Media, Creative, and CXM will leverage Pacvue as a centralized technology platform to power the agency’s commerce initiatives – spanning retail media activation, optimization, reporting, and measurement innovation – across both existing client programs and new business opportunities.
Pacvue will also support and enhance dentsu’s proprietary technology stack, helping power internal tools and capabilities with advanced data, automation, and insights. The partnership reflects dentsu’s continued investment in building an integrated, future-ready commerce ecosystem for its clients. The collaboration builds on a strong track record of success across a diverse portfolio of clients where dentsu and Pacvue have already delivered measurable performance at scale.
As part of the preferred partnership, dentsu will expand its use of Pacvue’s platform to enhance strategy and activation through faster insights, more streamlined execution, and improved performance across its client ecosystem. This includes access to advanced capabilities in market intelligence, automation, and cross-channel optimization.
“Commerce is evolving rapidly, and our clients need integrated solutions that connect data, technology, and strategy in a meaningful way,” said Nick Henderson, SVP, Partnerships, dentsu. “Our partnership with Pacvue strengthens our ability to deliver performance-driven commerce programs at scale, while giving our teams and clients access to the innovation needed to stay ahead in a dynamic market.”
The partnership also deepens collaboration on innovation, with dentsu US participating as a key beta partner in Pacvue’s product roadmap. This includes early access to emerging capabilities across platforms including social and DSP, as well as continued advancement in AI-driven strategy and automation.
“This partnership reflects a strong alignment between Pacvue and dentsu around one core goal: driving better business outcomes for clients,” said Melissa Burdick, President and Co-Founder of Pacvue. “Together, we’re combining strategy, technology, and data to help brands unlock greater performance, efficiency, and growth in an increasingly complex commerce landscape.”
In addition to technology integration, Pacvue and dentsu will collaborate on go-to-market activities, joint marketing initiatives, and expanded enablement resources across teams. Pacvue will provide tailored insights, strategic support, and ongoing training programs designed to help dentsu teams unlock greater efficiency and drive stronger business outcomes for its clients.
The preferred partnership reflects a shared commitment to advancing commerce performance through deeper collaboration, continuous innovation, and measurable client outcomes.
About Pacvue
Pacvue is the only AI-Powered Commerce Media OS that seamlessly unifies retail media, commerce management, and advanced measurement to power growth across 100+ global marketplaces—including Amazon, Walmart, Target, and Instacart. Fueled by industry-leading AI technology, real-time data, and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share, and expand their reach throughout the commerce universe—all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue is building the future of connected commerce with a global presence spanning Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at pacvue.com.
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
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