This week saw a merger between holding company Havas and ecommerce agency Channel Bakers, some key insights and developments around online grocery, and further evidence that retail media is growing in importance (As if we needed more evidence!) Most excitingly, though, is a new feature from Pacvue that brings cross-retailer measurement to the next level…
New Reporting Capability: Cross-Retailer Share of Voice
With Pacvue’s new Cross-Retailer SOV capabilities, users can understand their brand’s presence comparatively across multiple retailers, allowing a deeper understanding of their market share and holistic standing in their category. Simply put, this feature allows users to centralize SOV data, helping to compare brands, spot trends, and quickly zero in on where your presence is strongest or needs improvement – all from a single dashboard.
Havas is Acquiring eCommerce Agency Channel Bakers
Mergers and acquisitions – a familiar routine in our industry. Channel Bakers, a fixture of eCommerce since starting in 2015, is joining the Havas Media Network. By adding Channel Bakers’ expertise, Havas strengthens its ability to blend creativity, media, and commerce technology into one seamless solution.
More than 90% of Grocery Shoppers are Omnichannel
A recent report by FMI and NielsenIQ reveals that over 90% of consumers now engage in both in-store and online grocery shopping. The trend towards U.S consumers becoming “digitally engaged” is no surprise, but there is an ongoing conversation around how groceries will be treated differently within eCommerce. The bottom line is this: “eGrocery” continues to grow, and technology needs to stay sharp to capture the opportunity.
More than $10 Billion in Incremental Ad Spend Will Flow Into US Retail Media in 2025
Advertisers are set to invest an extra $10 billion in U.S. retail media in 2025, pushing total spending past $62 billion. The appeal? Retail media offers a powerful way to drive sales and deliver targeted ads by utilizing first-party data and staying privacy-compliant.
There are still some challenges, like standardization and measurement gaps, but that’s not slowing things down—three quarters of advertisers plan to increase their budgets, with nearly a third making double-digit jumps. As retail media keeps growing, brands are clearly seeing it as a vital part of their marketing mix.
Giant Eagle Partners with Grocery TV to Grow In-Store Retail Media Network
Giant Eagle is teaming up with Grocery TV to bring in-store screens to nearly 200 locations, further expanding its retail media network. The goal is to boost customer engagement and offer brands new ways to reach shoppers while they’re in the store, a familiar trend: working towards stronger omnichannel advertising strategy. This partnership helps create a more connected shopping experience, giving brands an effective platform for in-store advertising.
