How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years?
With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching well before the holiday shopping weekend event.
Pacvue collected insights into advertisers’ behavior and performance during Black Friday and Cyber Monday. This report includes CPC data from thousands of Amazon advertisers in the US, across every major category.
Some key findings in this report include:
- Advertisers spent slightly less on Black Friday this year than previous years, with more budget being spent over the weekend and on Cyber Monday.
- Sponsored Products ad spend surged 12.83% on Cyber Monday, while Sponsored Brand ad spend only increased slightly by 0.69% year-over-year.
- CPCs decreased significantly year-over-year for both Sponsored Products & Sponsored Brands ads in the lead-in to Black Friday and all throughout the Cyber 5 Weekend.
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