Navigating Retail Media’s Expansion into Streaming and Connected TV: Join Pacvue and Path to Purchase Institute on Dec 10th to learn how new formats are reshaping Retail Media

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About the Author

Alex Melendez

Alex Melendez

Alex Melendez is a marketing manager specializing in Retail Media.

Strategy & Trends
Read time 6 minutes
May 7, 2021

Improve ROAS with Amazon Product Targeting vs Keyword Targeting

Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.

Awards & Recognitions

Amazon AdTech Reseller Badge