Summary
To achieve their sales goals, a leading sports nutrition brand wanted to maximize advertising performance during tentpole events such as Amazon Prime Day and Amazon Prime Big Deals Day. Facing intense competition from aggressive rivals, they needed to:
- Maintain consistent Share of Voice throughout these key events.
- Effectively manage their advertising budget.
Through their agency, PHD-Transact, the brand utilized Pacvue’s Live Advertising Momentum feature during Prime Day to monitor and optimize campaign performance. This resulted in a 62% increase in ROAS and a 30% decrease in CPC.
The Challenge
The market for sports nutrition products has become increasingly competitive, with new entrants deploying large budgets to dominate ad space and win customer engagement. The leading sports nutrition brand, feeling the pressure, needed to maximize performance during critical events like Amazon Prime Day in July and Amazon Prime Big Deals Day in October. Maintaining share of voice and driving sales during these events was essential, even amid year-over-year budget cuts.
Results
PHD – Transact leaned on Pacvue to maximize the performance of their Amazon ads campaigns. Using specific spend and sales targets, they used Pacvue’s Live Advertising Momentum to understand which times of day were:
- Most efficient to deliver ads, and
- Had the most potential to deliver sales to maximize both campaign effectiveness and budget management.
Live Advertising Momentum enabled the PHD-Transact team to monitor a wide variety of metrics and ensure campaigns were on pace to meet hourly targets for both spend and sales. Pacvue also clearly identified exactly which campaigns, keywords, and page positions were contributing most to sales.
PHD-Transact partnered with Pacvue and applied Live Advertising Momentum—a real-time “war room” solution for this year’s Amazon Prime Day event. This feature enabled them to organize products into strategic groups, track campaign progress in real time, and make swift, data-driven adjustments.
With Live Advertising Momentum, PHD-Transact was able to:
- Optimize Ad Timing: Identify the most efficient times for ad delivery, maximizing budget impact.
- Maximize Sales Potential: Capture peak sales periods with timely spend adjustments.
This feature offered real-time tracking of critical metrics, keeping PHD-Transact on track with hourly spend and sales goals. It also provided actionable insights, identifying top-performing campaigns, keywords, and ad placements driving the highest sales—allowing PHD-Transact to continually refine their strategy and stay competitive.
Even while dealing with a 47% budget reduction, this enhanced insight allowed the team to achieve the following results:
- 30% decrease in CPC
- 62% increase in ROAS
- 6% increase in Conversion Rate
What’s Next
Using Pacvue during these tentpole events has given PHD-Transact more data and insights on distinct customer trends that are applicable year-round. The team will leverage these learnings to confidently plan campaigns that deliver the best results for their client while helping them compete against brands with large advertising budgets. PHD-Transact is also planning to use Pacvue for competitive analysis to identify a better ad mix and improve their client’s paid ads strategies beyond Amazon.
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“PHD-Transact has now been able to observe the distinctive trends customer in the sport nutrition ecosystem follow throughout tentpole events. We have been able to share fantastic insights to clients and stakeholders alike and are now confidently planning next events knowing how to deliver best results for the client.”
