Summary
Duracell partnered with Pacvue to optimize media and retail operations. By leveraging real-time retail signals, the brand improved profitability, eliminated the need for additional vendor funding, and drove sustainable growth.
The Challenge
Duracell aimed to solve product visibility and sales challenges, resulting from:
- a need to balance catalog profitability with advertising impact,
- increasing Amazon Net PPM percentages, and
- a changing ASIN priority list.
The Solution
Pacvue implemented rules-based automations to optimize ad spend, protect profitability, and manage catalog priorities:
- Net PPM% Rules: Adjusted bids or paused ASINs based on profitability thresholds, ensuring sustainable margins.
- Buy Box Rules: Adjusted bids to protect ad spend, ensuring budgets prioritized ASINs with strong Buy Box ownership.
- Inventory Weeks of Cover Rules: Reduced bids for low-inventory ASINs to prevent wasted ad spend.
Results
Pacvue’s real-time automations enabled a strategic catalog shift, helping the brand meet Net PPM% targets, win the Buy Box, reinvest funds into ads, and drive sustained profitability and growth.
- +700 bps in Net PPM%
- +30% in Ordered Revenue YoY
- +20% Buy Box Ownership
