Reliable retail media incremental revenue measurement is finally here! Ready to see how your advertising impacts revenue?
Last month, Pacvue unveiled its incrementality console, enabling brands to answer a critical question, “Would this purchase have occurred without the influence of my advertising?”
eCommerce brands have long desired true Incremental Return on Ad Spend (iROAS) measurement, but now that it is finally here, how can your brand effectively use this new metric?
Pacvue’s President and Co-Founder Melissa Burdick has you covered. Read her latest blog outlining four ways your brand can use incrementality to drive better retail media performance.
A closer look at Amazon Ads latest AI Tools
Last week we covered some of the highlights from unBoxed 2024 in Austin including some of the latest developments for Amazon Ads. This week, Amazon Ads Tech Evangelist, Jeff Cohen shared some more details and the three new powerful AI tools, including AI-powered image, video, and audio generation. Check out Jeff’s LinkedIn post where he discusses how brands may use this new tech.
Smart Carts may be too big for grocery stores to ignore.
eMarketer shared some interesting data earlier this week from Progressive Grocer which shows that 64% of consumers would be willing to use smart carts in-store. This stands out as the highest interest in new technology, ahead of digital shelves, AR/VR and ‘Just Walk Out’ stores.
Instacart is betting big on smart carts with its Caper Carts technology, which enables tailored ads and an interactive shopping experience based on customers’ cart contents. Would you like to see more smart cart technology in-store?
What does it take to build and sell a successful agency? For Wendi Mathis Held, it was an RV and a dream to scale her Amazon Agency True Hero.
Are you an agency owner or considering going out on your own? If so, listen to Episode 2 of The Exit, Pacvue’s latest interview series. Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media.
In the latest episode, Wendi Held, co-founder of True Hero, explains how she and her husband sold everything, lived in an RV, and grew their business into a successful Amazon strategy agency before being acquired by Channel Key in 2024.
Watch the latest episode here and subscribe to be the first to know about upcoming episodes.
WPP Boasts Strong Third Quarter Results
Earlier this week, WPP (NYSE: WPP) shared its 2024 Third Quarter Trading Update reporting a +1.4% increase in revenue and 7% growth for its Top Ten Clients. See the full results here.
WPP highlighted the success of the partnership between GroupM and Pacvue to launch a global Integrated Commerce Management solution. This partnership provides GroupM Clients using Pacvue with access to exclusive data, insights and management. Learn more about our partnership here.
