About the Author

Dylan Wingrove

Sr. Marketing Team Manager

Pacvue

Dylan Wingrove is a strategic sales & marketing leader with 5 years of experience in SaaS. He is focused on product development, business development, go-to-market and sales strategy.

Strategy & Trends

4 min read

September 11, 2024

What is Incrementality and Why is it so Complex?

Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.

Weekly Recap

3 min read

September 6, 2024

September 6 Weekly Retail Roundup

Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.

Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand

In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]

Data & Insights

Strategy & Trends

Prime Day Recap 2024 with Monks

Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024

e-Comas Prime Day Recap 2024 Video Cover

Data & Insights

Strategy & Trends

Amazon Prime Day 2024 Recap with e-Comas

Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.

Strategy & Trends

6 min read

August 15, 2024

The Opportunities In Store for Non-Endemic Brands Using Amazon DSP Advertising

Retail media networks are a hotbed of advertising activity for CPG brands, but what’s the appeal for brands whose products or services aren’t for sale on retailers’ dotcoms? Leading retailers like Amazon and Walmart are offering advertising services to non-endemic brands who can tap into the rich, unique, first-party datasets and vast retail media network […]

Weekly Recap

3 min read

August 9, 2024

August 9 Weekly Retail Roundup

During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.

Cookies are back- What it means for Retail Media

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

June 7 Weekly Retail Roundup

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments. In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]