About the Author
Dylan Wingrove
Dylan Wingrove is a strategic sales & marketing leader with 5 years of experience in SaaS. He is focused on product development, business development, go-to-market and sales strategy.
4 min readCookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
3 min readJune 7 Weekly Retail Roundup
Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments. In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]
4 min readGet Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target
Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]
7 min readThe Importance of Retail Media Networks in a Cookie-Less Future
Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.
5 min readHow to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
4 min readBlack Friday and Cyber Monday: Key Trends and Insights from Europe
Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]
3 min readThe Rise of Retail Media in Europe: How Brands Can Grow Market Share with a Multi-Retailer Advertising Strategy
This blog covers how European brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach, access to granular-level data, and more.
Awards & Recognitions
