Discover Precise
Retail Media Incrementality
The most comprehensive model available in the industry, Pacvue’s new Incrementality Console empowers eCommerce teams to understand the full-funnel impact of ad spend, accurately plan future media-mix and drive incremental revenue growth across retailers.
Built by eCommerce experts, for eCommerce experts
Pacvue’s iROAS model leverages years of deep industry expertise combined with dozens of inputs, data sources and multiple advanced data models giving you the most reliable measure of incremental revenue growth.
Say goodbye to guesswork and hello to incremental measurement you can trust
In the complex world of eCommerce, the ability to reliably measure the impact of media on sales is key. While it’s impossible to measure every touchpoint in a purchase journey, Pacvue’s iROAS model helps you come the closest. Our iROAS Dashboard empowers enterprise brands to unlock the full potential of their advertising efforts by providing reliable incrementality insights across multiple channels and retailers.
Pacvue’s iROAS model goes beyond standard ROAS by using advanced machine learning models, trained multiple times, to measure the most reliable incremental impact of your advertising. Understand how each dollar (or euro…or pound) spent translates into additional sales and optimize your campaigns for maximum effectiveness.
Get a comprehensive view of your advertising performance across multiple retailers and platforms, all in one place. Pacvue’s Incrementality Console provides consistent measurement across channels, allowing you to compare performance and make data-driven decisions with the highest degree of confidence.
Remove data silos and say goodbye to fragmented eCommerce data by providing your team with a single dashboard to analyze, action, and plan from. By combining retail media, commerce and first-party retail signals into a single ecosystem, you can ensure your teams shift from overwhelmed by data to driven by data.
Get more visibility into the shopper journey
From awareness to conversion, Pacvue’s iROAS model gives you deeper insights into the customer journey. Gain more clarity into which channels drive the highest value, helping you to refine your strategies and maximize your ad spend.
Track performance across channels and ad types to ensure profitable growth. Compare like for like metrics across channels to get a clear picture of which ad investments are working and which need some work.
Combine data and insights from retail media and commerce operations to get the most comprehensive view of your commerce performance, all in one platform.
Forecast impact and allocate budgets with confidence
Remove the guesswork from next year’s budget planning with the most sophisticated incremental revenue growth forecasts. Built by veteran advertising experts, Pacvue’s iROAS Dashboard delivers insights that guide budget decisions, ensuring funds are directed to the most effective channels.
Say hello to simplified, accurate budget planning and advertising impact forecasting across retailers to ensure your team over-delivers on their revenue goals
Remove the guesswork from revenue attribution with easy to use, filter and export dashboards with key data needed to understand the marginal return, incremental ROAS and incremental cost of acquisition.
Make strategic budget optimization decisions with confidence by understanding which channels and ad types are delivering incremental sales growth and which are simply riding the coattails of strong organic performance.
What our customers are saying about Pacvue's iROAS Dashboard
We're excited to experience Pacvue's innovative and most robust solution for incrementality measurement, which not only showcases how our advertising impacts total sales but also accounts for long-term value. We look forward to seeing the continued evolution and advancements from their team!
"We're excited to be using Pacvue's innovative new answer to the incrementality challenge as it has allowed us to effectively measure the impact of our advertising in driving true incremental sales growth. It has given us insight into performance across the different Amazon advertising channels, providing us the guidance that we need to ensure we are maximizing our investments."
Why do leading eCommerce brands and agencies choose iROAS from Pacvue?
Unique multi-layered machine learning model
Pacvue’s iROAS model utilizes a unique multi-layered model, which means our algorithm is run multiple times before delivering data to ensure the highest degree of data confidence. Our advanced model accounts for various external factors such as seasonality or promotions. Built by eCommerce veterans, we’ve fine-tuned the weighting of dozens of inputs to ensure you get data you can rely on.
More data inputs than any other model
Pacvue’s incrementality model utilizes more data sources and data inputs than any other model in the industry. Thanks to our industry-leading partnerships and our team's decades of eCommerce, retail, and advertising experience, we’ve thought of everything that could possibly impact your teams’ incremental revenue numbers.
Built by industry-leading eCommerce experts
Pacvue iROAS was built by an experienced team of data scientists, advertising industry veterans and eCommerce experts to bring you the most robust incrementality model available in the market. Together with our open ecosystem approach to commerce media, your team can rely on Pacvue’s data to be your single source of truth.
Let's get incremental
Ready to learn more about commerce media attribution and incrementality?
Check out our latest articles & reports
See how we power growth for 70,000+ brands and agencies
140%
increase in sales
Learn how Publicis Media achieved a 140% increase in sales for L'Oréal by harnessing the power of Pacvue to revolutionize their commerce
Read full case studyPublicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal
91%
increase in return on ad spend
Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights
Read full case studyLeveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt's success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon
12%
increase in sales per conversion
Learn how Sabra dives deep into Amazon campaign automation with Pacvue
Read full case studyThe Pacvue team is absolutely amazing partners to work with, and their tech is top-notch. The ability to dive deep into our search campaigns beyond what we normally get with retailers or ad networks is really great. We can automate rules, implement day parting, get a ton of insights, and ultimately optimize to get better results than what we had in the past.
Sabra for Amazon
79%
increase in return on ad spend
Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue
Read full case studyBy leveraging Pacvue’s technology with the strategic insights from the team at Performics, we have seen significant improvements in our Amazon performance. Utilising this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.
Nestlé Purina for Amazon
72%
increase in return on ad spend
Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue
Read full case studyBy using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart
Ready to grow your business?
Grow and scale your business with an all-in-one commerce acceleration platform