Tag: Strategy & Trends
3 min readThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 min readUncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
3 min readHow to Get Started with Amazon DSP Advertising
Amazon DSP Advertising can enhance shopper engagement and drive traffic directly to a brand or product detail page.
5 min read8 Ways a 3PL Can Help Mitigate Supply Chain Issues in 2022
We shouldn’t expect issues like paralyzed ports, higher freight rates, and mass worker exodus to resolve anytime soon. Learn how 3PL can help mitigate supply chain issues in 2022.
5 min readHow to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
3 min readShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
3 min readKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
4 min readProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
3 min readVAT Changes in 2022: VAT Rates Worldwide, UK Regulations and More
The importance of observing VAT rate changes in western countries for eCommerce sellers is evident. Read more on changes that greatly impact VAT duties as well as profit margins.
3 min readTop Tips for Amazon Sellers
This blog covers campaign optimization practices for sellers, an overview of Amazon’s brand registry program, automating inventory management, and some of Amazon’s newest features.
5 min read4 Step Approach to Building an Amazon Advertising Strategy
Building an Amazon advertising strategy from scratch might sound daunting, but these four steps break it down.
10 min readHow to Sell on Amazon Canada
This guest post by AMZ Prep is all about the advantages of expanding to Amazon Canada, and how to get set up as a seller.
Awards & Recognitions
