Tag: Data & Insights

April 20, 2022

The Importance of Dayparting in Your Walmart and Amazon Advertising Strategy

This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.

New DSP Audience Research & Creative Creation Tools in Pacvue

Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.

Win Your Category: Make Smarter Decisions with Retail Media Triggers

Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.

How Ad Spend Impacts Competitors’ Share of Voice

How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.

2021 EMEA Marketplace Trends and Data Insights

Current data trends and how to develop marketplace-specific content that converts.

How Amazon Retail Promotions Affect Marketing Metrics

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.

All’s Fair in Love and Amazon Sponsored Ads

Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.

Taking Advantage of Holiday Trends on Instacart

Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.

[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting

After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.