Tag: Data & Insights
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
Q4 2024 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
5 minutes
How to Use Predictive Tools for Post-Holiday Amazon Inventory Management
Discover how Pacvue's predictive tools simplify post-holiday Amazon inventory management - forecast demand and recover lost revenue in 2025.
9 minutes
Pacvue’s 2024 Year in Review: Innovation That Meets the Pace of eCommerce Change
See how Pacvue has grown, innovated, and adapted, across every facet of Commerce in 2024 in our year in review.
2024 Cyber 5 Benchmark Report
Explore 2024 Cyber 5 data, insights, and expert analysis. See how your brand compares across ad types and categories, plus tips for future sales events.
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Prime Day Recap 2024 with Monks
Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024
Amazon Prime Day 2024 Recap with e-Comas
Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
5 minutes
Five Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
Awards & Recognitions
