Overview
Olly Multivitamins, a trusted leader in the Health & Wellness category began to notice that campaigns went offline during peak shopping hours on Amazon, leading to missed sales opportunities. To solve this issue and improve overall ad campaign performance, the brand implemented Pacvue’s automated dayparting, which resulted in a decrease in CPC, and increased conversions.
The Solution
Pacvue’s automated dayparting enabled the Olly team to make hourly bid adjustments based on conversion rates, optimizing campaign performance during peak shopping hours and extending campaign duration.
Using automated dayparting with Pacvue Amazon Stream data delivered a 3% drop in CPC, an increase of 510 bps in CVR, and a 28% increase in average campaign duration.
