Olly Multivitamins, a trusted leader in the Health & Wellness category began to notice that campaigns went offline during peak shopping hours on Amazon, leading to missed sales opportunities. To solve this issue and improve overall ad campaign performance, the brand implemented Pacvue’s automated dayparting, which resulted in a decrease in CPC, and increased conversions.
-3%
Decrease in CPC
+510
Bps in CVR
+28%
Avg. Campaign Duration
The Solution
Pacvue’s automated dayparting enabled the Olly team to make hourly bid adjustments based on conversion rates, optimizing campaign performance during peak shopping hours and extending campaign duration.
Results
Using automated dayparting with Pacvue Amazon Stream data delivered:
-3%
Decrease in CPC
+510
Bps in CVR
+28%
Avg. Campaign Duration
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Case Study
Case Study
