About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
5 minutesIntroducing Pacvue for eBay
Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.
5 minutesA Complete Guide to Successful Walmart Advertising in 2022
Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.
Q4 2021 CPC Report: Online shopping booms
For the first time with Q4 holiday data, we’re bringing you Amazon, Walmart and Instacart advertising data and retail business intelligence to help brands make sense of the current trends and respond to shifts in the market. Summary eCommerce sales rose 11% this holiday season in the U.S., up 61.4% in 2021 vs. 2019, now […]
Q4 2021 Walmart & Instacart Benchmark Report
More advertisers than ever are expanding their eCommerce advertising into new marketplaces. Does your 2022 eCommerce ad strategy include Walmart and Instacart? Whether you rode the wave of eCommerce growth the past couple of years or are just beginning to experiment with Walmart and Instacart, understanding the differences between these marketplaces and Amazon is critical. […]
5 minutesEmployee Spotlight: Francesca Capecci, Sales Director (EU)
In this series, we will be spotlighting one of our newest employees, Sales Director, Francesca “Franci” Capecci, who leads sales for Pacvue in France, Italy, and Spain.
Q4 2021 CPC Report
How did eCommerce sales measure up in 2021 as compared to last year with the COVID-19 pandemic? With a list of big retail moments for brands to end the year, 2021 was a year of volatile growth for eCommerce advertising, especially in Q4. In our “Q4 2021 CPC Report”, you will discover the newest shift […]
5 minutesActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
The Million Dollar Question: Should you expand to Walmart Advertising?
Walmart’s eCommerce business has grown 87% over the past two years, but how to incorporate Walmart into your paid media strategy? Join Pacvue and Rise Interactive to learn whether or not you should expand to Walmart advertising. Summary We all know how Retail Media has exploded in recent years, but did you know that Walmart’s […]
Introducing Pacvue for eBay
Join Pacvue and eBay Ads in this webinar to discuss: the value of the eBay marketplace as a sales channel for brands, an overview of the paid media opportunities available on eBay, how to get started with Pacvue to optimize eBay Ads campaigns, and early learnings from advertisers seeing success with eBay Ads. Summary Brands […]
2 minutesNew Enhanced Keyword Research Tool in Pacvue
We are excited to announce that our brand-new Enhanced Keyword Research Tool is live, a feature made possible by integrating Helium 10 data into the Pacvue platform.
5 minutesBest Practices for Maximizing Revenue on Your Amazon Brand Store
From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.
Activating ICIP Data: A Brown Bag with Instacart
Learn how brands are leveraging first-party data from Instacart’s Customer Intelligence Platform to craft & improve their ad strategies. Summary Tapping into the potential of first-party online shopping data is easier said than done, but one marketplace making it easy for brands to uncover insights is Instacart. The Instacart Customer Intelligence Platform (ICIP) data includes […]
Awards & Recognitions
