Ads API connection enables centralized campaign management for brands and agencies
Pacvue and OTTO Advertising have launched a new integration for Sponsored Product Ads (SPA). Based on OTTO Advertising’s Ads APIs, the connection enables brands and agencies to create, optimize and analyze Sponsored Product Ads campaigns on the OTTO platform directly through Pacvue’s Commerce Operating System.
The Ads APIs provide key functionalities for campaign creation, optimization and reporting, allowing technology partners to integrate OTTO Advertising’s SPA capabilities into their own platforms and workflows.
“By opening our Ads API to service partners, we are creating additional access points to our advertising solutions while expanding our self-service offering. In Pacvue we have found a partner who understands both the technical requirements and the needs of enterprise advertisers,” explains Markus Vones, Division Manager Sales and Account Management at OTTO Advertising. “Pacvue’s experience in managing retail media at scale made them the right choice to bring this integration to market.”
For Pacvue, partnering with the largest German founded online retailer marks a key step in their European expansion strategy: “Germany is one of Europe’s most important and most complex retail media markets, and OTTO is a critical part of it,” says Mark James, Head of EMEA at Pacvue. “Being the first commerce technology platform to launch on OTTO’s retail media API means brands and agencies can bring OTTO into their existing workflows instead of managing it as a separate, disconnected channel. That’s the kind of unification our customers across Europe are asking for.”
Managing campaigns from a central platform
Pacvue provides software solutions for brands and e-commerce agencies to connect with multiple marketplaces and manage commerce and advertising activities in one place. Companies that sell on the OTTO marketplace and use Pacvue’s Commerce Operating System are able to manage Sponsored Product Ads campaigns for OTTO as well as campaigns across different marketplaces and retail media environments without switching to a separate platform.
The Campaign Management API enables the creation and management of all supported Sponsored Products campaign types, including automatic campaigns and manual campaigns with keyword targeting. Partners can programmatically create, update, activate, pause, and optimize campaigns directly from their own systems and workflows, enabling advertisers to manage OTTO alongside other global retail media platforms from a single login, with the local relevancy each market demands.
In addition, the Reporting API provides access to key performance metrics, allowing advertisers to integrate Sponsored Products data into their internal reporting, analytics, and optimization tools. Together, these APIs enable a fully automated end-to-end workflow for managing and measuring SPA performance at scale.
About Pacvue
Pacvue is the only AI-Powered Commerce Media OS that seamlessly unifies retail media, commerce management, and advanced measurement to power growth across 18 EU countries and 100+ global marketplaces—including Amazon, Tesco, Sainsbury’s, Carrefour, MediaMarkt, Criteo, and Bol.com. Fueled by industry-leading AI technology, real-time data, and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share, and expand their reach throughout the commerce universe—all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Founded in 2018, Pacvue is building the future of connected commerce with a global presence spanning Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at https://pacvue.com/
About OTTO and OTTO Advertising
With more than 19 million products and over 40,000 brands, OTTO is the largest German online retailer. As part of the internationally operating Otto Group headquartered in Hamburg, OTTO employs 4,900 people across Germany. In the 2025/26 financial year, the company generated a turnover (GMV) of around 7.5 billion euros. More than 6,000 partners sell their products on the OTTO marketplace, making their assortment accessible to over 13 million active customers. In addition, OTTO offers data-driven advertising solutions for marketplace partners, suppliers, and non-endemic customers through its own retail media provider, OTTO Advertising. For more information, visit https://www.otto.de/unternehmen/en and https://advertising.otto.de/en/.
Press Contact:
Chelsea Suls
Pacvue
[email protected]
