Tag: Retailer News
4 minutes
Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform
Pacvue now supports the UK’s #1 grocer through an integration with Epsilon Retail Media, enabling brands to manage campaigns within one platform. Pacvue, the industry’s first AI-powered Commerce Operating System, announced today a new partnership with Tesco Media, to enhance retail media activation. Through an integration with Epsilon Retail Media, brands can now activate, optimize […]
4 minutes
Amazon unBoxed 2025: What Amazon’s AI-Powered Future Means for Advertisers
Amazon’s annual unBoxed 2025 is bringing together thousands of advertisers, brands, and agencies to explore the future of retail media, innovation, and customer connection. The event is underscoring a clear message: commerce is evolving faster than ever, with data, measurement, and AI-driven optimization leading the way. From new agents to reports, this year’s announcements showcased […]
7 minutes
Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies
Walmart shoppers can now “Ask Sparky” to help them shop in a more efficient way. Sparky, Walmart’s new AI-powered super-agent (the smiley face icon in the app), supports the retailer’s goal to have ecommerce account for half its total sales in five years. Sparky’s purpose: grow digital sales by improving shopper experience and, in Walmart’s […]
Pacvue Launches Exclusive Pacvue Foundations Certification
SEATTLE, Sept. 24, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading Commerce Operating System, is proud to announce the launch of a new, exclusive virtual training program, Pacvue Foundations Certification. As ongoing commerce expansion disrupts long-standing media and marketing strategies, this initiative will give marketers and retail media professionals the fundamental knowledge and skills to excel. […]
Pacvue Named Winner of “Best Overall MarTech Solution” in MarTech Breakthrough Awards
This marks the second year in a row that Pacvue has been selected as a winner in the annual MarTech Breakthrough Awards program, taking home the award for Campaign Management Innovation in 2024 LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today […]
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer LOS ANGELES, July 23, 2025 (GLOBE NEWSWIRE) — Pacvue today announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling […]
5 minutes
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer Pacvue announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling brands and agencies to activate campaigns across Unlimitail’s […]
5 minutes
Five Key Takeaways for Advertisers from Prime Day 2025
Amazon Prime Day 2025 marked a historic shift—spanning four full days and setting new benchmarks for retail media performance. Advertisers faced both greater opportunities and bigger challenges as shopper behaviors, ad spend, and competition evolved. Drawing from Pacvue and Helium 10’s latest data, here’s a first look at what made Prime Day 2025 unique—and what […]
11 minutes
How to Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more
Amazon is changing the experience for online shoppers in a major way with the introduction of Rufus, Amazon AI-powered discovery, and other tech advancements. Prime Day 2025 will be a proving ground for some of these new shopping tools and for vendors testing their Amazon AI strategy. What are these tools and what do brands […]
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10 LOS ANGELES, June 02, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the integration of TikTok […]
1 minute
Inside Retail Media: 1-on-1 with Jeff Cohen, Principal Evangelist at Amazon Ads
Learn how Amazon Ads is leading the retail media advertising charge in this illuminating interview.
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
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