3 minutes
September 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
5 minutes
What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
3 minutes
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
4 minutes
August 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
4 minutes
August 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
5 minutes
Leveraging Micro-Seasons for Better Ad Performance
Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.
4 minutes
The Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.
4 minutes
August 2 Weekly Retail Roundup
Amazon's FBA reimbursement policy, Temu's challenge to Amazon and eBay, DoorDash's impressive growth despite US restaurant traffic slowing, Alibaba's innovative new AI tool and Pacvue's 2024 Prime Day Benchmark Report.
3 minutes
How Advertisers Can Have a #HotAISummer
Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.
3 minutes
July 26 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
5 minutes
Five Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
5 minutes
Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
Awards & Recognitions
